Global Media Strategy & Insights Manager

Expedia•West Hollywood, CA

1d•Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. They design cutting-edge tech to make travel smoother and more memorable, and create groundbreaking solutions for their partners. Their diverse, vibrant, and welcoming community is essential in driving success. Expedia Group fosters an open culture where everyone belongs, differences are celebrated, and provides a full benefits package, including travel perks, generous time-off, parental leave, a flexible work model, and career development resources. The EG Media & Sponsorships team creates and delivers tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners, leveraging functional expertise and creative excellence to build trust and loyalty through innovative marketing approaches and technology. They are seeking a visionary Global Media Strategy & Insight Manager to lead the global media approach, best practice, insight, optimization, and effectiveness, to maximize the effectiveness of brand advertising for Hotels.com. This role involves developing and embedding evidence-based media strategy across markets and channels, defining global media planning principles, leading a test-and-learn agenda, and driving continuous optimization of media investment. The manager will collaborate closely with Media Business Directors, Brand Organizations, Market Managers, Channel Leads, and external partners, and champion automation and AI to streamline the planning process.

Requirements

8+ years Proven expertise in strategic media planning, optimization, and effectiveness, either in-house or agency-side.
Deep understanding of evidence-based media strategy and comfortable with marketing analytics methods (e.g. MMM, incrementally testing etc.)
Curious thinker and problem-solver who enjoys innovating to drive growth.
Strong consultative and stakeholder management skills, with the ability to advise and influence at all levels.
Demonstrated success in driving operational efficiency through automation and a curiosity for AI’s future role in media planning processes.
Excellent communication, analytical, and problem-solving abilities.

Responsibilities

Act as the primary global media strategy lead for Hotels.com, partnering with Media Business Directors to shape strategic planning and execution.
Lead the development and socialization of global media approaches that align brand, performance, and market requirements.
Champion an evidence-based approach to media decisions; building and testing hypotheses to find new opportunities and reduce wastefulness.
Develop and maintain the global media planning principles and media best practices.
Guide the allocation and optimization of DG media budgets across channels and markets.
Lead the quarterly Insights & Optimization Forums, ensuring learnings are shared and embedded in planning.
Coach and advise Media Planning team members to analyze global media and sponsorship learnings, acting upon insight to drive continuous improvement.
Streamline media planning processes through centralization, automation, and collaboration.
Champion AI-driven solutions to reduce resource requirements and enhance strategic focus.
Ensure the end-to-end media strategy and planning process is efficient, scalable, and delivers measurable business outcomes.
Own and maintain the EG Media Learning Agenda, sourcing and prioritizing business questions, hypotheses, and insights.
Collaborate with academic research institutes, external consultants, media vendors and industry partners to advance our understanding of how advertising works.
Consolidate and socialize insights across the organization, building a robust knowledge base for media channel mix and partnerships.