Global Marketing Program Manager - Food and Environmental Markets

Agilent Technologies•Wilmington, DE

1d•Remote

About The Position

This individual contributor position is your opportunity to join the Global Marketing Programs team – a high-performance team that brings new products, services, and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies. This position offers the opportunity to blend your business, creative and technical savvy to develop and manage marketing programs to drive awareness, interest and demand for Agilent's Food and Environmental industry and application solutions, and ultimately drive growth and enhance our customers’ experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification and development. The position requires strong marketing program and campaign design skills, including an ability to understand customer needs and translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customer engagements with Agilent.

Requirements

Undergraduate degree in Marketing, Business Administration, Chemistry, Applied Sciences or equivalent degree
8+ years of relevant experience
5+ years of demonstrated results in a commercial marketing role
Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in the Food and Environmental markets worldwide
Demonstrated results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives
Effective project management and organizational skills
Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
Strong initiative and creativity
Proven ability to understand the needs and buying influences of a scientific target audience

Responsibilities

Creating innovative marketing program strategies to capture market share across Agilent's wide range of solutions that meet the needs of Food and Environmental customers.
Collaborating with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effectively program development that meets multi-regional needs; ensures global efficacy of programs and aligned execution.
Collaborating with segment managers and marketing communications professionals to develop strategic messaging and positioning that is translated into customer-facing collateral, promotion, and commercial marketing plans.
Performing financial analyses and building business cases for programs.
Identifying target audiences and offers for a program; Working with marcom to develop the program plans and the appropriate MarCom mix; define content requirements for programs and campaigns.
Measuring and evaluating the short- and long-term impacts and return on investment of programs.
Implementing corrective actions and continuous improvement of program strategy & design, as required.