Global Marketing Manager: Retail Strategy and Growth

KFCPlano, TX
54d$125,000 - $140,000

About The Position

The Global Marketing Manager of Retail Strategy and Growth will play a pivotal role in defining, codifying, and syndicating best practices across Promotion, Pricing, and Menu. This role will focus on strengthening the company’s global retail discipline by identifying successful market executions, packaging them into actionable playbooks, and ensuring adoption through training, frameworks, and community engagement. The role requires a data-driven and collaborative marketer who can connect insights, creativity, and commercial impact, bridging global strategy with in-market execution.

Requirements

  • Bachelor’s degree in Business, Marketing, or related discipline required.
  • 8+ years of experience in Marketing, Brand, Retail, or Commercial Strategy roles.
  • Strong analytical and commercial acumen, with experience leveraging insights to drive business decisions.
  • Proven ability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives.
  • Excellent project management skills and a strong bias for action.
  • Skilled in representing the voice of the customer and translating insights into commercial and marketing strategies.
  • Exceptional interpersonal and communication skills, comfortable operating in a global matrix.

Nice To Haves

  • Master’s degree in a relevant field preferred.
  • QSR or CPG experience preferred, with strong understanding of pricing, promotion, and menu fundamentals.

Responsibilities

  • Define and Scale Retail Best Practice
  • Data-Led Retail Strategy and Optimization
  • Channel and Menu Strategy Development
  • Community, Collaboration, and Governance
  • Tools, Content, and Knowledge Sharing

Benefits

  • Competitive salary and benefits package.
  • Opportunity to innovate within a global brand and make a significant impact.
  • Collaborative, fast-paced work environment with a focus on professional growth and development.
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