Global Marketing & Launch Excellence Director

Ipsen

5d•Hybrid

About The Position

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! As the Global Marketing & Launch Excellence Director, you will be a strategic partner across our global and affiliate organizations, driving significant impact and spearheading organizational transformation. In this pivotal role, you will champion excellence in launch readiness, brand planning, and marketing capabilities across our three Therapeutic Areas. You will lead the optimization of the Ipsen Way to Launch framework, ensuring our teams are fully equipped for successful product launches. Your leadership will orchestrate the launch readiness process at both global and local levels, tracking progress and monitoring KPIs. Additionally, you will drive the Global & Local Brand Planning process and foster a culture of knowledge sharing across teams. By elevating Marketing excellence, you will develop best-in-class marketing capabilities while managing complex, high-impact projects in a global matrix environment.

Requirements

7–10 years of experience in the pharmaceutical industry in marketing / commercial roles.
Proven launch track record with at least 4–5 specialty care product launches, preferably at a global or regional level.
Strong strategic and operational marketing experience.
Experience working in or closely with global teams and affiliates.
Excellent ability to lead cross-functional projects and influence senior stakeholders
Fluent in English, both written and spoken.
University degree required
Continued learning and development mindset, with a focus on strategic marketing and leadership growth.

Nice To Haves

Experience in marketing capability or brand planning roles is a strong plus.
Familiarity with global brand planning frameworks and operational excellence tools.
Strong leadership, communication, and project management skills.
advanced degree (MBA, MSc, etc.) preferred.

Responsibilities

Lead and optimize the Ipsen Way to Launch framework across therapeutic areas
Coordinate launch readiness activities across Global & Local cross-functional Brand Teams, (Marketing, Medical, Market Access, Regulatory, Public Affairs, Supply, etc.)
Organize and facilitate Launch Readiness meetings, ensuring stakeholder accountability and effective tracking of progress and KPIs
Identify risks and implement course corrections where needed, escalating red flags to leadership.
Challenge and advise Asset Leads on strategic planning quality and launch preparedness when needed.
Oversee the Global & Local Brand Planning processes from development to execution, in collaboration with Global & Local cross-functional teams.
Ensure strategic alignment and co-creation of Global Brand Plans with affiliates, supporting dissemination post-GBOC endorsement.
Align GBP timelines and deliverables with cross-functional stakeholders, co-lead strategic touchpoints and activation reviews with top management.
Continuously assess and improve strategic planning processes, templates and expected outcomes.
Promote knowledge sharing and collaboration between global and local teams.
Lead the development and deployment of the Ipsen Business Academy, aimed at building best-in-class marketing capabilities.
Drive the strategic design of training programs (in partnership with external agencies), ensuring operational and strategic marketing excellence.
Present and align the Academy roadmap with senior leadership; and move from pilot to phased global rollout.
Ensure the Academy supports broader organizational transformation in marketing culture, skills, and performance.