Global Marketing Director - Gomekli/Ezmekly

The businesses of Merck KGaA, Darmstadt, Germany•Boston, MA

1d•$186,500 - $279,700•Hybrid

About The Position

This role is for a Global Marketing Director - NF1-PN at EMD Serono, focusing on bringing a new therapy to patients with Rare Tumors. The position involves shaping and executing the global brand strategy for a Rare Tumor brand, driving its launch and long-term performance. The role requires close partnership with the Global Brand Lead and Global Marketing Director (Pediatric Focus) to jointly own the overall global brand strategy, positioning, and messaging framework, with a specific focus on translating strategy for the adult NF1-PN patient population. The individual will work with a cross-functional team to translate scientific and clinical insights into compelling brand narratives for healthcare professionals and stakeholders worldwide. This role will directly influence the positioning, communication, and adoption of the therapy, making a tangible difference for patients and the teams serving them.

Requirements

Bachelor’s degree or equivalent.
10 or more years of commercial experience in the pharmaceutical or biotechnology industry.
At least 5 years of global or local oncology marketing experience.
Experience in rare disease is a strong advantage.
English fluent.

Nice To Haves

An advanced degree such as an MBA or a postgraduate qualification in life sciences, business, or a related field is strongly preferred.
Proven track record in product launch and in-line brand management.
Prior experience in a sales or field-facing role is an advantage.
Deep scientific curiosity and the ability to translate complex clinical and medical data into clear, compelling brand narratives for diverse audiences.
Strong record of influencing senior stakeholders and cross-functional teams, both with and without direct authority, in a global and matrixed environment.
Skilled communicator and collaborator, able to build trust and alignment across functions, geographies, and organizational levels.
Highly organized, results-oriented, and able to manage multiple priorities with a strong sense of urgency in a remote or hybrid work environment.
Willing and able to travel occasionally, including overnight stays, as required by business needs.
Additional languages are a plus.

Responsibilities

Partner closely with the Global Brand Lead to develop and evolve the global brand strategy, including brand positioning, messaging frameworks, digital engagement platforms, and campaign architecture.
Translate global brand strategy into actionable toolkits — such as messaging guides, launch playbooks, and best practice libraries — to enable effective regional and local execution.
Ensure effective two-way knowledge transfer between global and local teams, disseminating global strategy while integrating local insights and on-the-ground perspectives.
Lead and oversee global congress strategy and execution, and provide strategic guidance to regional and local congress planning.
Develop a deep scientific understanding of the disease area, mechanism of action, clinical data, and competitive landscape to shape compelling and credible brand narratives.
Provide strategic input and leadership within the Global Brand Team and broader cross-functional governance structures.
Collaborate with cross-functional partners including Medical Affairs, Market Access, HEOR, Commercial Operations, and Regulatory Affairs to ensure aligned and compliant execution.
Proactively identify strategic opportunities, design initiatives to address them, and drive excellence in implementation.
Manage agencies, vendors, and project budgets to deliver high-quality, timely outputs.