Global Marketing Director, Oncology

GSK•Upper Providence, PA

2d•Hybrid

About The Position

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. As a Global Marketing Director (GMD), Oncology, you will help translate our science into meaningful commercial impact throughout the product lifecycle by bringing strong customer understanding, compelling content, and differentiated claims to life in partnership with the cross-functional oncology team. Reporting to the Senior Global Marketing Director, Oncology, you will play a key role in translating global brand strategy into clear, compelling marketing programs and practical tools that enable markets to deliver an outstanding customer experience. You will contribute to the development of insight-driven product strategies and plans, while taking ownership of tactical marketing activities including content development, claims development and refinement, campaign materials, and omnichannel activation. You will partner closely with Medical, Regulatory, Market Access, Commercial and other cross-functional teams to develop high-quality, differentiated materials grounded in customer insights, evidence and the evolving competitive landscape. You will also work closely with co-create markets to adapt global strategy and content for local needs, ensuring effective and consistent execution across channels. In this role, you will build and strengthen your capabilities across Global Strategy, Marketing Excellence and Enterprise Leadership, while developing the expertise required to drive impactful brand execution. Within GSK’s Pharmaceuticals business, you will contribute to generating long-term value for GSK and, ultimately, improving the lives of patients around the world.

Requirements

Bachelor’s degree in life sciences, business or a related field.
Considerable experience in pharma, including significant experience in oncology (e.g. early commercial, brand/portfolio marketing, business development, insights & analytics, forecasting, pricing & market access, portfolio analytics or development roles).
Demonstrated experience contributing to or leading global or multi-country oncology brand strategy and launch plans, ideally across multiple assets/indications.
Proven track record of cross-functional collaboration and indirect leadership, including leading virtual/global teams and influencing without direct line authority across Medical Affairs, Market Access, Regulatory, Clinical and local operating companies/markets.
Strong written and verbal communication skills, including experience engaging and influencing external experts (e.g. oncology KOLs, payers, clinical networks) and senior internal stakeholders.

Nice To Haves

Advanced degree (e.g. PhD, MBA, MSc, MPH or similar).
Global or regional commercial leadership experience in oncology, with a strong record of leading through influence (e.g. steering cross-functional squads, global oncology brand teams, or governance forums).
Prior experience leading a major global oncology launch, including lifecycle strategy and post-launch optimisation across multiple regions.

Responsibilities

Establish themselves as the global commercial lead and subject matter expert for endometrial cancer, supporting the Marketing Commercialization Team and broader global brand commercial leadership team.
Drive the endometrial cancer indication to its peak potential by identifying and prioritizing opportunities to maximize patient impact, customer value, and long-term asset performance.
Understand, value, and prioritize sources of differentiation by leveraging cross-functional insights, interpreting emerging clinical data, and assessing the evolving competitive landscape and implications for brand strategy.
Develop and evolve the global endometrial cancer brand strategy and brand plan in alignment with the Integrated Asset Plan, across key customer segments including patients, healthcare professionals, and payers, in partnership with cross-functional teams and local operating companies.
Translate global brand strategy into clear, compelling marketing execution, including positioning, segmentation, targeting, promotional strategy, omnichannel content, and customer-facing materials.
Lead development and refinement of differentiated product claims and supporting messaging in partnership with Medical, Regulatory, Legal, and other relevant functions, ensuring content is compelling, evidence-based, and aligned to the brand strategy.
Partner with Insights to develop and maintain the global forecast, providing strategic assumptions and commercial input based on customer insights, market dynamics, competitive intelligence, and evolving evidence.
Ensure market access considerations are incorporated into brand strategy and decision-making throughout the product lifecycle, including prioritization of opportunities and portfolio decisions.
Partner with markets to translate global strategy into effective local execution, providing clear guidance, content, tools, and best practices to support consistent and impactful customer engagement.
Lead the co-creation group with key cross-functional and market representation to gather input, align priorities, and accelerate development and implementation of global brand initiatives.
Identify future strategic opportunities to drive long-term asset value through proactive assessment of unmet needs, emerging science, competitive dynamics, customer insights, and commercial potential.
Define the commercial investment and operating model required to optimize brand performance across global markets, balancing impact, efficiency, speed, and customer needs.
Embrace an agile mindset and drive continuous improvement in ways of working, productivity, value creation, speed, and customer experience.
Build strong relationships and followership across the organization to enable effective execution of the brand strategy and maximize commercial impact.
Foster a culture of trust, respect, transparency, collaboration, and accountability across cross-functional and global teams.