Global Marketing Campaign Lead - Retail & Consumer Goods

EPAM Systems • New York, NY

3d

About The Position

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams. At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms.
• Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Nice To Haves

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact

Responsibilities

• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level