Global Marketing Associate Director, Lung Cancer

AstraZeneca • Gaithersburg, MD

4d • $193,898 - $290,848

About The Position

At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As Global Marketing Associate Director, Lung Cancer you will play a pivotal role in channelling our scientific capabilities to make a positive impact on changing the lives of people with cancer. AstraZeneca has a deep-rooted heritage in Oncology and offers a quickly-growing portfolio of new medicines that has the potential to transform patients’ lives and the Company’s future. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response, and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death. The Global Marketing Associate Director, Lung Cancer will be part of the Lung Cancer Tumor Strategy and Commercialization team within the Global Datroway and Lung Cancer Franchise. AstraZeneca has an industry leading portfolio of in-market and pipeline products focused on transforming care and improving patient outcomes in lung cancer, and as part of the Global Lung Cancer Franchise Team, you will be integral to our collective efforts towards transforming care for lung cancer patients globally. The role will report into the VP, Global Franchise Head, Dato-DXd & Lung Cancer, and will support the development and execution of portfolio and above-asset tumor strategic marketing initiatives in support of our global lung cancer commercialization priorities. The role will focus primarily on initiatives targeted at: Health Care Providers (~75%) with a secondary focus on initiatives focused towards patients(~ 25%).

Requirements

• Bachelor's Degree in relevant field
• 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: brand marketing, sales, market research/analytics, strategic planning
• Prior oncology in-line HCP marketing experience within a major market
• Experience building and integrating new capabilities that are relevant for launch success

Nice To Haves

• MBA in relevant field
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Prior global marketing experience
• Sales/Customer-facing experience
• Launch experience
• Management experience

Responsibilities

• Lead the development and execution of strategic marketing initiatives associated with the lung cancer Tumor Strategy Plan (TSP)
• Lead the development and execution of portfolio level initiatives in alignment with the lung cancer scientific narrative and in collaboration with global brand/indication teams
• Serve as the business owner/lead to shape key digital initiatives in support of TSP
• Lead the development and execution of patient support initiatives aligned with TSP
• Lead the delivery of key internal Lung cancer communications
• Collaborate with medical to support external KEE engagement programme
• Partner closely with brand and indication teams to ensure alignment of portfolio and above-asset initiatives with brand led initiatives
• Collaborate closely with and provide direction to cross-functional partners (e.g. Insights, Access, Medical, Sales, Training, Corporate Affairs) for the development and implementation of both strategic and operational plans
• Accountable for engaging with Regional/Country teams to ensure alignment and share learnings across markets
• Develop and deliver key brand presentations to leadership
• Manage agency relationships, workflow, and commercial budget

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior