Global Market & Program Development Director, CCVP

Siemens Healthineers•Wimauma, FL

1d•$154,170 - $211,981

About The Position

Leads the development and execution of a global marketing strategy for Cancer Care Value Programs (CCVP), with a strong focus on partnering with customers to co-develop innovative, value-based clinical and operational programs that catalyze market development and adoption. This role shapes new program offerings grounded in real-world care delivery needs, driving brand positioning, demand generation, and customer engagement through data-driven insights. Responsible for translating clinical, operational, and economic value into clear, scalable go-to-market strategies that accelerate customer impact and advance Siemens Healthineers’ vision of a world without fear of cancer. This leader will operate at the intersection of oncology services, digital enablement, analytics, and enterprise partnerships, shaping positioning, go‑to‑market execution, and executive‑level storytelling for global health systems navigating increasingly complex cancer care delivery environments. Reporting to the Global VP of Cancer Care Value Programs, you will collaborate closely with Health Economics, Global Marketing, Medical Affairs, Government Affairs, Reimbursement, Clinical Research, and Commercial teams to directly enable revenue growth, market access, and the company's Cancer Care Value Programs (CCVP) partnerships.

Requirements

Advanced degree in a health, business, or related discipline.
10+ years of experience in global marketing, product marketing, or go‑to‑market leadership, preferably in healthcare, medtech, or complex enterprise services.
Demonstrated success commercializing value‑based, service‑oriented, or solutions‑led offerings in regulated or clinically complex environments.
Strong understanding of oncology care delivery, healthcare operations, or digitally enabled clinical services.
Proven ability to translate complex clinical, operational, and analytics‑based value into compelling customer narratives.
Experience partnering with Sales and enterprise customers on long‑cycle, consultative buying journeys
Exceptional executive communication and storytelling skills.
Strong analytical orientation with experience using data, KPIs, and dashboards to guide strategy.
Experience leading cross-functional alignment to ensure brand and messaging consistency within complex, matrixed organizations.
Track record of launching and managing integrated campaigns that strengthen brand perception and support pipeline growth.
Experience supporting cancer care programs, oncology institutes, or enterprise health systems.
Background in analytics enabled decision support, performance measurement, or operational excellence programs.
Demonstrated ability to scale programs across multi market or global health systems.
Experience influencing without authority in large, matrixed organizations.
Comfortable operating across strategy, execution, and executive level engagement.
Known as a trusted partner to senior clinical, operational, and executive leaders.

Responsibilities

Lead global marketing strategy for Advanced Oncology Solutions, aligning messaging and activation to Varian’s Oncology as a Service (OaaS) model and Siemens Healthineers’ broader Cancer Care portfolio.
Translate clinical, operational, and financial value into differentiated value propositions that resonate with health system executives, cancer center leaders, and oncology service line stakeholders.
Partner with customers and strategic accounts to inform and shape clinical program development, ensuring value-based oncology solutions are aligned to real-world care delivery needs, clinical pathways, and measurable outcomes.
Leverage client co-development engagements to identify scalable program models that inform solution innovation and accelerate broader market development.
Support commercialization of technology-enabled services that accelerate access, standardize care, and improve outcomes across radiation oncology and integrated cancer networks.
Own global go-to-market strategy for cancer care value programs, including segmentation, positioning, launch planning, and regional activation frameworks.
Partner with Sales, Regional Marketing, and Solution Architects to enable consistent execution across mature and emerging markets.
Incorporate insights and outcomes from client co-development partnerships into GTM strategies, creating replicable playbooks that drive adoption across priority markets.
Develop executive‑ready pitch narratives, GTM toolkits, and customer stories that demonstrate measurable impact on quality, efficiency, and sustainability.
Lead Voice‑of‑Customer, market intelligence, and analytics‑driven insights to inform solution evolution, positioning, and messaging.
Partner cross‑functionally to transform complex clinical and operational data into compelling, credible customer narratives.
Translate learnings from client programs into scalable insights that shape future offerings and unlock new growth opportunities.
Establish performance measurement frameworks to evaluate adoption, engagement, and program impact across global deployments.
Drive integrated digital marketing and content strategy to position Varian and Siemens Healthineers as leaders in intelligent, value‑based cancer care.
Elevate programs through thought leadership, showcasing innovation, outcomes, and best practices to accelerate market awareness and credibility.
Oversee development of high‑impact assets, campaigns, and case studies that support demand generation and long‑cycle enterprise selling.
Lead efforts to collect and synthesize customer insights, leveraging the existing install base and cross-functional collaboration.
Apply insights to inform brand strategy, product development, and feature prioritization.
Establish strategic partnerships with key customers, fostering long-term collaboration to design, pilot, and scale innovative cancer care programs.
Manage customer reference programs and develop joint success stories with commercial teams.
Drive customer engagement and loyalty initiatives to strengthen partnerships and awareness.
Partner with inside sales to evaluate demand generation effectiveness and optimize performance.
Analyze digital marketing metrics, including web and campaign performance, to inform strategic decisions.
Integrate outcomes and performance data from client programs into analytics frameworks, enabling evidence-based validation and scaling of successful models.
Develop and maintain KPI dashboards for CCVP products and services to track marketing performance, GTM, product strategy; enable data decision making and executive reporting.
Build and manage SharePoint sites and dashboard tools to support CCVP portfolio management and organizational visibility.
Execute additional initiatives and special projects, including process and reporting enhancements, as directed by the Global VP of CCVP.