Global Lifecycle Marketing & CRM Sr. Manager

Logitech•Irvine, CA

1d•Hybrid

About The Position

Logitech is seeking a strategic, data-driven, and forward-thinking Lifecycle Marketing & CRM Sr. Manager to lead their global lifecycle marketing team. This role will elevate the practice beyond traditional email marketing into a lifecycle management ecosystem. The manager will oversee the overarching CRM strategy, fiscal priorities, and database growth for the entire brand portfolio, while executing the strategy for the Gaming portfolio directly. They will manage a dedicated internal team and key agency partners to architect the consumer journey from acquisition through retention. As a strategic business leader, they will guide the team in maximizing the tech stack—specifically Salesforce Marketing Cloud Enterprise (MCE) and the new Customer Data Platform (CDP)—to deliver hyper-personalized, multi-channel customer experiences that drive lifetime value (LTV).

Requirements

8+ years of experience in CRM or lifecycle marketing within consumer-facing environments (Gaming, Tech, or Consumer Electronics highly preferred).
2+ years of experience managing direct reports and leading external agency partners/vendors.
Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise (MCE) (Journey Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data Cloud).
Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced customer segmentation tools.
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
Commercial Acumen: A strategic thinker who naturally connects lifecycle marketing initiatives to bottom-line business outcomes and revenue generation.
Gaming Champion: Authentic empathy for and understanding of our consumers, with particular focus and experience with the passionate gaming community.
Change Agent: Proactive self-starter capable of navigating matrixed global environments and driving transformation.
Communicator: Exceptional presentation and relationship-building skills to secure buy-in from partners and peers as well as the executional team.

Responsibilities

Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives.
Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys.
Drive the strategy and optimization for foundational global triggers, such as onboarding/welcome series, cart/browse abandonment, and win-back programs.
Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group.
Establish ways of working between global and regional teams, partnering across commercial and creative partners, establishing templates and toolkits for efficiency and brand consistency.
Oversee and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively.
Coach, mentor, and upskill an internal team of CRM professionals, building expertise in complex Salesforce Marketing Cloud campaigns and quality execution across Journey Builder, Automation Studio, and Data Cloud.
Foster an environment of continuous learning regarding platforms and CRM methodologies.
Build a culture of testing with a rigorous A/B and multivariate testing framework across the team and agencies to continuously optimize content, timing, and multi-channel orchestration.
Serve as the strategic business owner for utilization and optimization of our Customer Data Platform (CDP) and Salesforce Marketing Cloud Enterprise (MCE).
Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics.
Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health.
Develop and execute the Gaming category lifecycle strategy, modeling system utilization and analytical excellence and leveraging external agencies to execute the program.
Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages.
Optimize revenue per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization.
Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns.
Partner with the Global Gaming Marketing and NAM teams to integrate CRM into broader brand campaigns and product launches.