Flight Centre - Global Lifecycle Campaign Manager - Toronto, ON

Flight Centre•Ontario, ON

5d•CA$108,000 - CA$110,000•Onsite

About The Position

Flight Centre Travel Group (FCTG) is seeking a dynamic Lifecycle Program Manager to join their global corporate marketing team, supporting FCM and Corporate Traveller across a multi‑billion‑dollar portfolio. This is a high‑impact leadership role focused on driving customer engagement, retention, and growth through innovative, data‑driven lifecycle marketing strategies. The role involves partnering with global stakeholders and leading a talented team to deliver best‑in‑class campaigns at scale. It is an opportunity for individuals passionate about marketing automation, analytics, and building meaningful customer journeys to make a global impact.

Requirements

5+ years’ experience in digital marketing or similar role, with a focus on lifecycle marketing and automation
Proven experience managing marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot)
Strong experience working with CRM systems (e.g., Salesforce)
Experience with data integration, segmentation, and personalization
Solid understanding of B2B marketing principles
Expertise in multi‑channel campaign execution and lifecycle strategy
Strong analytical skills with ability to interpret data and drive insights
Experience in A/B testing and campaign optimization
Understanding of global data privacy regulations (GDPR, CCPA)
Experience managing email deliverability and sender reputation
Strong communication and stakeholder management skills
Bachelor’s degree in Marketing, Business, or related field

Nice To Haves

Salesforce or marketing automation certifications

Responsibilities

Develop and execute global lifecycle marketing campaigns across acquisition, engagement, retention, and growth
Collaborate with the Global Head of Lifecycle Marketing to align strategies with business objectives
Lead end‑to‑end execution of multi‑channel campaigns (email, SMS, social, etc.)
Lead, mentor, and develop lifecycle campaign specialists, fostering innovation and excellence
Conduct performance reviews and support continuous team development
Utilize marketing automation platforms to design, launch, and optimize campaigns
Partner with Technical Leads to enhance automation and CRM integration
Drive personalization, segmentation, and customer journey optimization
Monitor campaign performance and implement data‑driven improvements, including A/B testing
Manage email deliverability, ensuring high inbox placement and strong sender reputation
Troubleshoot deliverability issues and collaborate with email service providers
Oversee lead flow processes including scoring, nurturing, and sales routing
Partner with Global CRM teams to improve lead conversion and alignment
Develop dashboards and reports to track KPIs and campaign effectiveness
Present performance insights and recommendations to senior leadership
Utilize analytics tools for continuous optimization and strategy refinement
Other duties and tasks as assigned
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Benefits

Generous paid time off policy
Travel perks/discounts
Health & Wellness Programs
Employee Financial Wellness Services
National/International Award Nights and Conferences
Group benefits including extended health care, dental and vision, gender affirming care, fertility care
Insurance including life, AD&D, critical illness, long term disability
Employee Assistance Program
RRSP/RPP with matching
Tuition Reimbursement Program
Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
Global career opportunities in a network of brands and businesses