Global Growth Manager, Paid Media & Demand Conversion

Life360

13h•Remote

About The Position

Life360 is seeking a highly analytical and performance-driven Global Growth Marketing Manager, Paid Media & Demand Conversion to lead the strategy, execution, and optimization of global paid media initiatives that fuel high-quality demand and convert users into paid subscribers. In this role, you will own the intersection between paid acquisition strategy and downstream conversion performance—ensuring that every dollar invested drives measurable, sustainable growth across our international footprint. You will partner closely with marketing, analytics, product, lifecycle, and creative teams to refine audiences, enhance funnel experiences, and accelerate conversion (new users, users to paying subs, etc.). This is a high-impact role for a growth marketer who excels at using data, experimentation, and creative insights to unlock global scale. The US-based salary range for this position is $125,500 to $182,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Requirements

4–7+ years of experience in performance marketing, paid acquisition, or growth marketing; global experience strongly preferred.
Proven track record managing multi-million-dollar paid media budgets and driving subscription or revenue growth.
Deep understanding of media platforms (Meta, Google UAC, TikTok, programmatic) and optimization levers.
Strong funnel and experimentation expertise.
Advanced analytics skills; experience with Looker, Amplitude, GA4, SQL, and MMPs.
Experience tailoring strategies across multiple countries and cultural contexts.
Strong communication and cross-functional collaboration skills.
Comfortable operating in a fast-paced, global environment.

Responsibilities

Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms.
Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances.
Own full-funnel paid media performance from impression → click → conversion.
Evaluate new channels, formats, and technologies that support efficient international expansion.
Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media.
Collaborate to build and iterate on high-impact global conversion experiences.
Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment.
Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI.
Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance.
Lead paid media creative testing strategies—iterating messaging, concepts, and formats.
Translate funnel insights into briefs that elevate creative quality globally.
Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences.
Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts.
Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products