B2B Growth Marketing Manager (Paid Media & HubSpot)

Bluelight Consulting-posted 3 days ago
Full-time • Mid Level
Remote • Stratton, VT
251-500 employees
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We are looking for a growth-focused B2B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated HubSpot automation. You will not just be "buying media", you will be owning the engine that connects innovative US companies with world-class engineering talent in Latin America. You are well-versed in Google Campaign Manager, LinkedIn Ads, and HubSpot, and you understand the nuances of marketing complex B2B services to technical decision-makers. Our ideal candidate thrives on data and uses it to craft high-performing B2B campaigns. You understand that selling a partnership is different from selling a product, it requires trust, authority, and multiple touch points. You are organized, detail-oriented, and possess a "White Belt Mentality", always eager to learn and improve. Above all, you are a "Human" first, bringing a positive, engaged personality that strengthens our remote, transparency-first culture.

  • HubSpot Ownership: Serve as the internal subject matter expert for HubSpot. You will not just use it, but optimize it—building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals.
  • Strategic Planning: Develop comprehensive B2B media plans that target decision-makers at startups and enterprise companies who need to scale their engineering teams.
  • Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.
  • Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.
  • Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.
  • Multi-Channel Execution: Oversee the execution of paid media campaigns with a heavy focus on LinkedIn Ads (Account-Based Marketing) and Google Ads (High-intent search).
  • Vendor Management: Manage relationships with external vendors or agencies to ensure day-to-day execution aligns with our strategic vision.
  • Full-Funnel Analytics: Track B2B KPIs beyond just "clicks"—focusing on MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), Cost Per Discovery Call, and Pipeline Velocity.
  • Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments (e.g., targeting specific tech stacks like React or Python users) to improve lead quality.
  • Budget Pacing: Manage and allocate media budgets effectively across channels to maximize Client Acquisition Cost (CAC) efficiency.
  • Forecasting: Maintain daily, weekly, and monthly budget pacing, ensuring campaigns remain on schedule and within financial targets.
  • Efficiency: Identify opportunities for cost-saving without compromising the quality of inbound leads.
  • 4+ years of experience in B2B performance marketing or media buying. Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus.
  • HubSpot Proficiency is Required: Must have deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration. HubSpot certifications are highly preferred.
  • Paid Media Expert: Strong experience in paid platforms, specifically LinkedIn Campaign Manager (for B2B targeting) and Google Ads.
  • Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag).
  • Strong Communication: Excellent interpersonal skills with the ability to explain complex marketing data to non-marketing stakeholders.
  • Self-Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team.
  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications
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