Global Events Marketing Manager

Spellbook

8d•CA$105,000 - CA$130,000•Remote

About The Position

We're hiring a Global Events Marketing Manager to own Spellbook's events strategy end-to-end — flagship conferences, executive experiences, and everything that supports pipeline and revenue along the way. You'll shape what these experiences look and feel like, working closely with creative and production partners to bring your vision to life, while making sure every program ties back to a clear business outcome. This is a role for someone who thinks about events strategically first and tactically second.

Requirements

7+ years of experience in event marketing, field marketing, or experiential marketing, including at least one flagship event you owned as the primary point of accountability — budget, creative direction, and outcomes included.
A genuine point of view on what makes an event great — you lead with "what should people feel?" not just "what's the run of show?" — and you can point to specific events where that instinct shaped the outcome.
Experience working in an agency environment or partnered closely with creative, production, or experiential agencies, and know how to brief, direct, and hold them to a high bar.
Ability to tie event strategy directly to business outcomes — pipeline generated, deals accelerated, revenue influenced — and you're fluent in the metrics that prove it.
Strong working understanding of demand generation and are comfortable partnering in lockstep with a demand gen team so events and campaigns pull in the same direction.
Comfortable owning a budget and making tradeoffs across a portfolio of programs, not just executing one event at a time.
Exceptional cross-functional collaboration skills, especially with Sales and Demand Gen leadership.
Strong communicator, equally comfortable briefing a creative agency and presenting event ROI to leadership.

Nice To Haves

Experience building or scaling an events function into a broader team and process.
Experience in legal tech or another B2B SaaS company selling into similar buyer personas.
Experience running global or multi-region event portfolios, not just North America.

Responsibilities

Own Spellbook's global events strategy and calendar end-to-end — from flagship conferences to executive dinners, roundtables, and partner activations — ensuring every program ladders up to clear business goals.
Set the concepts, brand moments, and guest experience standards our team and partners deliver against.
Own the events budget, prioritizing investment across programs based on expected pipeline and revenue impact.
Brief, direct, and hold creative, production, and experiential agencies accountable to a high bar, bringing your own taste and judgment into the room so the final experience matches your vision.
Run RFPs and select agency/vendor partners, managing multiple partners simultaneously on a single program when needed.
Partner closely with Sales leadership to define target accounts, event goals, and success metrics before a single logistics decision gets made.
Work in lockstep with Demand Generation so event programs and pipeline campaigns move as one motion — audience strategy, pre-event outreach, and post-event nurture should all be aligned, not siloed.
Track and report on event performance against pipeline, meetings booked, and revenue impact, and use that data to shape the next quarter's strategy.
Provide strategic direction and mentorship to the broader field marketing team, raising the bar for how we plan and execute events.
Capture learnings after every program and continuously improve the scalability and repeatability of our events motion.
Other responsibilities as required.