Global eB2B Channel Marketing Manager

Logitech•Irvine, TX

9d•Hybrid

About The Position

Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. This role will initially report to the CMO, Logitech for Business.

Requirements

Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
Experience managing agency and creative partnerships.
Excellent communication, project management, and cross-functional leadership skills.

Nice To Haves

International marketing experience or sensitivity to global business environments is highly valued.

Responsibilities

Develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
Align and drive regional investment recommendations to drive eB2B channel growth.
Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
Share structured feedback and actionable insights to inform future campaigns and product launches.
Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.