Global Director of Brand & Communications (Austin/US Remote)

LumApps•Austin, TX

7d•Remote

About The Position

LumApps is seeking a strategic, high-energy Global Director of Brand & Communications to lead, shape, and scale the LumApps brand worldwide. This global leadership role is responsible for defining international market positioning, visual and verbal identity, global PR/media strategy, analyst relations (AR), and C-suite communications. The role involves acting as the architect of the global narrative while ensuring localized relevance across key international markets (North America, Europe, and APAC). The Director will lead a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones, with the goal of establishing LumApps as the recognized global leader in its category. LumApps is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement. The platform is a leader in its market, deployed by Fortune 500 clients, and recognized by Gartner and Forrester. In 2025, LumApps partnered with Beekeeper to expand its reach across all types of workers. LumApps' mission is to make people feel they belong and have a purpose, creating an environment where all employees are engaged and work towards the same goal. The company supports over 700 leading companies, improving team productivity, transforming employees into ambassadors, making them more efficient and connected, and helping companies reduce turnover, accelerate onboarding, and improve collaboration. With over 600 employees across 11 offices, LumApps supports large enterprises globally and is undergoing an ambitious phase of growth under new shareholder Bridgepoint to become the clear market leader. The company values include 'be bold, do amazing things', 'say what you mean, do what you say', 'one team, same mission', and 'always be evolving'.

Requirements

8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, with direct experience supporting global go-to-market strategies.
Proven success scaling brand awareness across international markets (specifically North America, Europe, and expansion markets like APAC), navigating cross-cultural communication nuances, and managing multi-region PR campaigns.
Strong background in global media relations, analyst relations (Gartner Magic Quadrants, Forrester Waves), executive comms, and international reputation management.
4+ years of experience managing distributed international teams, time-zone logistics, and global agency rosters.
Flawless written and executive-level editorial skills, with the ability to build high-concept narratives that resonate across diverse enterprise markets.

Responsibilities

Drive Global Brand Awareness: Design and execute high-impact, multi-channel global campaigns aimed at dramatically boosting brand recall, organic search visibility, and top-of-funnel consideration among enterprise buyers worldwide.
Category Ownership: Position LumApps as the definitive market leader and thought authority in Employee Experience (EX) and Digital Workplace solutions through high-profile media, strategic sponsorships, and industry partnerships.
Brand Equity & Measurement: Establish framework and metrics to track global brand awareness growth, regional sentiment, brand affinity, and overall market awareness against key enterprise competitors.
Worldwide Brand Architecture: Own and evolve the LumApps global brand identity, value propositions, and overarching platform narrative across all regions.
Global Creative Governance: Oversee our global design system, tone of voice, brand guidelines, and creative execution across digital, field events, and multimedia assets globally.
Cross-Regional Brand Alignment: Serve as the global brand steward, ensuring seamless alignment and brand consistency across international sales teams, regional demand generation programs, and product UI/UX.
Global PR Strategy: Formulate and drive earned media strategies across key global tech hubs, managing localized PR agencies in North America, EMEA, and APAC to maximize global share of voice (SOV).
Global Analyst Relations (AR): Partner with Product Marketing and Executive Leadership to drive engagement with major global industry analyst firms (e.g., Gartner, Forrester, IDC), securing top-tier positioning in worldwide market reports.
Corporate & Financial Communications: Direct global corporate announcements, strategic partnership releases, product innovations, and international crisis communications management.
C-Suite Platform Management: Craft global keynotes, op-eds, media talking points, and conference presentations for LumApps’ executive leadership team on major global stages.
International Employer Brand: Partner with Global HR and People Ops to project a unified employer brand that attracts top-tier global tech talent across all international offices and remote hubs.
Agency Management: Direct international agency networks (PR, Brand, Production) and optimize global communications budgets to maximize return on investment.