Global Digital Marketing Specialist Government/Military

ZOLL Medical • Broomfield, MA

18d • $85,000 - $100,000 • Hybrid

About The Position

A Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets. A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy. This includes Implementing online campaigns to promote products and services by focusing on digital channels like social media, SEO, and paid search to drive engagement, generate leads, and increase sales. Reports to the Global Marketing Director Government/Military.
At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won't just have a job. You'll have a career—and a purpose. Join our team. It's a great time to be a part of ZOLL! Job Type Hybrid Job Summary Reporting to the Global Marketing Director of Government/Military, the Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets. A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy. This includes implementing online campaigns to promote products and services by focusing on digital channels like social media, SEO, and paid search to drive engagement, generate leads, and increase sales.

Requirements

• Bachelor's Degree in Marketing or college equivalent required
• 5+ years of marketing experience, preferably in the medical device industry

Nice To Haves

• continuous education in areas such as SEO, content marketing, social media and analytics preferred
• Digital Marketing Certification
• Technology Proficiency – Digital Marketing Tools to run and measure success of digital marketing programs, Google AdWords/GA4, MS Office programs (Word, PowerPoint, Excel). HubSpot, Hootsuite, Oracle Cloud and Salesforce experience preferred
• Excellent analytical, organizational, and project management skills
• Demonstrated written and oral communications skills including strong presentation skills and results orientation.
• Ability to work effectively in a matrix organization and to handle multiple tasks and projects simultaneously

Responsibilities

• Provides support to the three regional Government/Military marketing managers Americas, EMEA, JAPAC to ensure successful execution of marketing activities
• Content & Asset Development Coordinate the creation of digital assets (ads, emails, landing pages, social media content, etc.). Ensure assets are adaptable for regional use (e.g., localization, language, cultural relevance).
• Global and Regional Digital Campaign Media Calendar Identify target audiences and select appropriate digital channels (e.g., social media, display, search, video). Collaborate with global and regional marketing teams to ensure alignment and consistency.
• Social Media Platform Oversight - Manage and create profiles on various social media platforms to build brand awareness
• Strategic Planning - Develop and execute digital strategies to improve a brand's online presence and achieve business goals
• Performance Analysis - Analyze data and use analytics tools to optimize campaigns and track key metrics
• Website and Intranet (ZRC) Navigation/Content Create, edit and publish new content Review and update the website’s navigation architecture to improve usability for all visitors Optimize SEO to increase organic traffic and improve search rankings Monitor and optimize based on website analytics
• Localization & Adaptation Work with Regional Managers to tailor global campaigns to local markets (language, imagery, offers)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level