Global Demo Excellence Lead

Geotab

7h•Hybrid

About The Position

Geotab is seeking a Global Demo Excellence Lead who will own and operationalize a scalable, global demo ecosystem that enables Sales and Partners to deliver high-impact, consistent, and tailored customer demo experiences across segments, regions, and product lines. The projects will vary in scope, complexity, and affected business area. This role requires a strategic thinker with an innovation mindset and strong cross-functional influence, possessing the ability to communicate complex concepts clearly to both technical and non-technical audiences. The successful candidate will have strong technical expertise in building and managing SaaS demo environments, coupled with a deep understanding of value-based selling and data governance.

Requirements

5 - 8 years of experience in sales enablement, demo strategy, product enablement, or related fields.
Bachelors degree in a related field, or an equivalent combination of education and work experience.
Proven experience designing and scaling demo environments, content, and enablement programs within B2B technology or SaaS industries.
Strong technical expertise in SaaS platforms, product ecosystems, and system integrations, including configuration and data setup.
Deep understanding of value-based selling and the ability to translate product capabilities into compelling customer narratives.
Knowledge of data privacy and governance, specifically regarding anonymization and synthetic data approaches for demo environments.
Exceptional stakeholder management skills with the ability to work across Product, Sales, and Marketing teams without direct authority.

Responsibilities

Own and define the global demo excellence strategy to support scalable, high-impact customer engagements across Sales and Partner ecosystems.
Design, build, and maintain gold-standard demo environments across key segments and regions, ensuring they are fully configured with relevant features and realistic data.
Partner with Legal, Product, and Engineering to manage a compliant demo data strategy and develop realistic datasets reflecting customer environments.
Develop and maintain a scalable library of demo modules, scripts, narratives, and talk tracks aligned to value-based selling and product messaging.
Structure demo environments to support AI-driven demo assembly and identify opportunities to leverage automation for improved efficiency.
Act as the primary liaison between Sales, Product, Marketing, and Enablement teams to align demo strategy with product roadmaps and go-to-market priorities.
Drive consistent demo execution standards through best practices, structured enablement, and certification programs.
Elevate demo quality and consistency to contribute to improved win rates, product adoption, and overall sales effectiveness.