Customer Advocacy and References Program Manager, North America

SAPIENS•Rochelle Park, NJ

9d•Remote

About The Position

We are looking for a Global Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program, from creating customer stories to enabling sales with references and driving joint customer promotion.

Requirements

5+ years in customer marketing, advocacy, product marketing, or customer success
B2B experience within a SaaS environment
Experience in marketing within a Born in Cloud environment
Experience managing customer references and/or advocacy programs
rong storytelling and communication skills
Ability to work cross-functionally and drive execution

Responsibilities

Build and manage a structured, global customer advocacy and references program
Define processes, governance, and KPIs to scale the program
Drive creation of: In-depth case studies (outcome-driven) Customer success snapshots (1-slide KPI stories) Short customer videos
Ensure alignment with messaging and sales priorities
Build and manage a customer reference directory to serve sales efforts
Support sales with relevant references for active deals
Manage reference requests and customer engagement
Develop relationships with key customers for executive references and advisory programs
Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
Partner with Sales, Customer Success, Product, and Marketing
Ensure advocacy assets are accessible and actively used