Global CRM Product Manager - Omnichannel Personalization

Ford Motor Company•Dearborn, MI

9d•$99,600 - $192,900•Hybrid

About The Position

The Product Manager Global CRM Omnichannel Personalization will own the execution and continuous improvement of Salesforce Personalization features for omnichannel product recommendations and retargeting communications — spanning Web, App, Email, SMS, and Paid Media — including abandon browse and abandon cart use cases, across multiple global regions and business units. Working within the platform, foundational, and strategic direction set by the Senior Product Manager, this role translates strategy into shippable features—managing the quarter-to-quarter roadmap for these use cases. This role is hands-on with feature delivery, backlog management, experimentation, and performance optimization, ensuring these personalization capabilities continuously improve engagement and conversion. While the primary focus is recommendations and retargeting, this role requires a solid working understanding of next-best-action decisioning, audience segmentation, and journey orchestration to ensure recommendation and retargeting logic is well integrated within the broader omnichannel customer journey.

Requirements

Solid working understanding of next-best-action decisioning, audience segmentation, and journey orchestration.

Responsibilities

Own the execution and continuous improvement of Salesforce Personalization features for omnichannel product recommendations and retargeting communications.
Manage the quarter-to-quarter roadmap for product recommendations and retargeting use cases.
Hands-on feature delivery, backlog management, experimentation, and performance optimization.
Ensure personalization capabilities continuously improve engagement and conversion.
Integrate recommendation and retargeting logic within the broader omnichannel customer journey.