Global Consumer Director

Bavarian Nordic • Durham, CA

1d • $200,000 - $250,000 • Remote

About The Position

As Global Consumer Director, you will lead the development and execution of Bavarian Nordic’s global consumer engagement strategy, bringing our culture and values to life through every initiative. You will drive impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels. Working across markets and functions, you will ensure a cohesive and meaningful consumer experience that delivers value to patients and supports our business objectives. This is a role that combines strategic thinking with operational execution.

Requirements

• Minimum BS/BA degree with MS/MBA preferred
• 10+ years of consumer experience; 3+ years’ experience in OTC is a plus
• Experience in global consumer strategy and tactical planning with the ability to communicate ideas to internal partners and external agencies
• Deep understanding of omni-channel
• A track record of driving growth through effective customer engagement and key account management
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
• Full proficiency in English (written and spoken) is essential

Nice To Haves

• MS/MBA preferred
• 3+ years’ experience in OTC is a plus

Responsibilities

• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers’ needs
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
• Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
• Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment

Benefits

• We foster a collaborative, entrepreneurial culture where cross-functional partnership, creativity, and impact are valued alongside scientific excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior