Global Channel Marketing Director

Keyfactor, Inc.

11d•Remote

About The Position

The Global Channel Marketing Director will execute and optimize Keyfactor’s partner marketing programs across our global channel ecosystem — including Resellers, Global Systems Integrators (GSIs), hyperscalers, managed service providers (MSPs/MSSPs), and reseller partners. This role drives demand, enablement, and engagement through scalable co-marketing campaigns, events, and joint programs that generate partner-sourced and influenced pipeline. The position is based in our Atlanta office and can be performed remotely as needed. Applicants must hold U.S. citizenship or U.S. permanent resident status.

Requirements

Deep partner acumen: 8+ years of B2B marketing experience focused on channel or partner marketing in cybersecurity, SaaS, or IT infrastructure.
Experience marketing with or through Resellers, GSIs, hyperscalers, or services partners.
Proven record of executing joint demand programs and co-branded campaigns that drive measurable results.
Strong project management and cross-functional coordination skills.
Proficiency with Salesforce, HubSpot/Marketo, and partner marketing platforms (Impartner, Allbound, or equivalent).
Data-driven mindset with the ability to translate metrics into insights.
Excellent writing, presentation, and partner-facing communication skills.

Responsibilities

Partner Program & Strategy Execution
Support the global partner marketing strategy aligned with Keyfactor’s corporate and regional priorities.
Collaborate with channel sales, GSI alliance managers, and hyperscaler partner leads to build and execute joint marketing plans that accelerate revenue and expand partner reach.
Serve as the central point of contact for partner marketing execution across Resellers, GSIs, hyperscalers, and services partners.
Ensure campaign alignment across partner types, regions, and sales plays.
Co-Marketing Campaigns & Events
Design and deliver co-marketing campaigns that generate demand and awareness through joint digital programs, webinars, regional events, and industry conferences.
Support partner-led and joint events — including planning, logistics, promotions, and post-event follow-up.
Develop and maintain campaigns-in-a-box, partner playbooks, and co-branded collateral tailored for multiple partner types.
Collaborate with Product and Field Marketing to ensure unified messaging across all partner activities.
MDF & Budget Management
Administer Market Development Funds (MDF) and co-op budgets: manage requests, approvals, compliance, and ROI tracking.
Guide partners in developing impactful MDF plans and ensure funds are aligned to sales priorities.
Track and report MDF utilization and pipeline outcomes.
Partner Enablement & Communications
Develop and distribute enablement materials (solution briefs, sales guides, joint case studies, win wires, and training decks).
Own partner communications, including newsletters, partner portal updates, and event announcements.
Collaborate with channel and partner sales to strengthen engagement and readiness across all partner types.
Maintain and optimize the Keyfactor Partner Portal as a central hub for assets, announcements, and campaign content.
Performance Measurement & Reporting
Work with marketing operations and partner sales to measure program impact, including pipeline sourced/influenced, engagement metrics, and ROI.
Deliver regular reports on campaign performance, MDF ROI, and partner engagement.
Leverage insights to improve execution and partner satisfaction.

Benefits

Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Generous paid parental leave globally.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.