Director, Global Digital Marketing
About The Position
The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return. In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection. This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service. This role exists to operationalize the long-term vision of our live service ecosystem.
Requirements
- 10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup.
- Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators).
- Experience aligning digital strategy with hardware/software/infrastructure product cycles.
- Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM.
- Exceptional executive communication and cross-functional leadership skills.
Responsibilities
- Digital Ecosystem Strategy: Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention. Ensure seamless integration between game, digital touchpoints, and live service updates. Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats.
- Experience Design & Channel Planning: Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays. Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments. Define how players transition between gameplay, community, content, and support and how the brand shows up in each.
- Live Service Integration: Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences. Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.
- GTM Phase Alignment & Integration: Build and own the integrated roadmap from Private Alpha to Beta to Launch. Define phase-specific objectives, success metrics, and operating models. Ensure each milestone unlocks the next through validated learning Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats. Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences. Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone’s building toward the same outcome.
- Technology & Platforms: Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization. Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.
- Cross-Functional Collaboration: Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans. Support brand storytelling and content delivery in owned digital channels.
- Player-Centric Innovation: Stay ahead of free-to-play and live service digital trends. Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc.
- Cross-Functional Leadership & Culture: Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations. Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation. Help senior leadership see the system, not just the parts and make informed bets accordingly.
Benefits
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
- eligibility to participate in our 401(K) plan and Employee Stock Purchase Program
- a bonus and/or equity awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
