Global BMC Managed Services Leader - Director

EY•Secaucus, NJ

3d•$192,900 - $433,900•Hybrid

About The Position

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of over 2,500 professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life. The Global BMC Growth & Innovation team plays a critical role in shaping and delivering EY’s go-to-market approach for priority solutions across firm Big Bets, including Global Managed Services (GMS), Sustainability, Innovation, data, AI and technology-enabled offerings. The team defines and activates the global brand, marketing and communications strategy across these areas, ensuring a consistent, differentiated value proposition and scalable demand generation across regions, sectors and accounts. As Global BMC Managed Services (GMS) Director, you will lead the global marketing strategy for GMS, strengthening EY’s market positioning and driving measurable commercial impact across priority solutions spanning multiple service lines and sectors. This is a senior leadership role with accountability for setting direction, influencing and advising senior stakeholders, and delivering integrated execution at scale globally.

Requirements

Strong experience in B2B, technology-driven or solutions marketing
Proven ability to lead complex, global programs in a matrixed environment
Experience managing external agencies and delivering high-impact campaigns
Strong commercial acumen, including understanding of business models and market dynamics
Ability to translate strategy into outcome-focused marketing plans
Strong prioritization skills with the ability to manage multiple stakeholders and deadlines

Nice To Haves

Strong leadership capability, with experience leading global teams
Excellent stakeholder management and influencing skills at senior level
Strategic thinking combined with strong execution and project management capability
Data-driven mindset with the ability to use insights to inform decisions
Excellent communication skills, with the ability to convey complex ideas clearly
Agility and comfort navigating ambiguity in a fast-paced environment
Global mindset with strong cultural awareness and inclusive leadership

Responsibilities

Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.
Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.
Lead integrated marketing programs aligned to BMC campaigns and business development priorities to drive pipeline growth and market impact.
Act as a trusted advisor for the Global Managed Services leadership team, as well as extended stakeholder groups across global service line, sector, regional and account leadership, aligning marketing with business priorities and enabling growth.
Lead and develop a high-performing BMC team, fostering collaboration, capability building and a strong performance culture.
Drive the adoption of new marketing approaches and ways of working, embedding continuous improvement across a complex, matrixed organization.
Own budget and financial management for GMS marketing programs, ensuring effective prioritization and compliance with EY standards.
Collaborate across wider BMC teams including Brand, Analyst Relations, PR and Communications to drive shared outcomes and measurable impact.