Global Audience Insight & Engagement Advisor

Ipas•Chapel Hill, NC

2d•Remote

About The Position

The Audience Insights and Engagement Advisor uses audience insights, measurement, and performance data to strengthen engagement across Ipas communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives. The role tracks audience needs, behaviors, and responses; analyzes content and campaign performance; and turns findings into recommendations to improve reach, relevance, engagement, and impact. Working with Communications, Development, country teams, and other colleagues, the Advisor helps develop audience-informed strategies and campaigns with measurable objectives, evaluates results, and makes data-informed adjustments. The position contributes to organizational goals by raising awareness, deepening supporter engagement, and shaping engagement strategies grounded in audience understanding, consistent measurement, and organizational priorities. It is remote-based and may be performed from specified US states or countries listed in the posting.

Requirements

Bachelor’s degree in marketing, communications, digital technology, or a related field.
Five years of experience in social/digital marketing and strategic communications in a media, nonprofit, or agency environment.
Familiarity with social justice and human rights causes and initiatives.
Fluency in multiple social media platform management tools and trends.
Excellent grasp of social media, web, and email metrics and best practices, including tools such as Sprout and Google Analytics.
Experience with Microsoft Office Suite.
Proven track record as a collaborative team player who listens, contributes, and enjoys teamwork.
Knowledge of reproductive justice and health messaging.
Innovative thinker.

Nice To Haves

Some non-English language fluency.
Experience in a global nonprofit.
Graphic design experience.

Responsibilities

Develop and execute audience engagement strategies grounded in audience insights, channel performance, and communications goals, coordinating with Communications colleagues to align with the editorial calendar and organizational priorities.
Track and interpret audience behavior, feedback, and engagement across social media, email, web, publications, campaigns, events, and other audience-facing initiatives.
Design and maintain reporting systems measuring reach, engagement, conversion, audience growth, message resonance, and campaign effectiveness; translate results into practical recommendations.
Make routine decisions about audience engagement, channel optimization, and performance reporting within approved communications strategies and budgets.
Guide country teams in developing audience-informed communications approaches that reflect the Ipas brand and use data to inform strategy, messaging, and channel choices.
Collaborate with Communications and fundraising teams to design campaigns with defined objectives, audiences, measurable outcomes, and learning and reporting plans.
Implement and optimize engagement approaches across paid, earned, shared, and owned channels to distribute content, strengthen relationships, grow priority audiences, and support individual donor engagement.
Engage with followers, supporters, partners, and stakeholders across platforms.
Collaborate with the Content Manager, Audience Engagement Specialist, and other colleagues on audience segmentation, message testing, and performance metrics for campaign design and content creation.
Monitor emerging trends, technologies, audience behaviors, communications practices, and relevant regulations, assessing their implications for engagement, measurement, and content strategy.
Manage campaign logistics, including timelines, budgets, reporting expectations, and stakeholder communications.
Present clear, actionable metrics for the CEO Dashboard and other reporting needs, showing the reach, engagement, audience growth, message resonance, and impact of Communications initiatives.
Help build communications and brand ambassadorship capacity across the Ipas network by gathering feedback on staff needs, sharing audience and performance insights, providing technical assistance as requested, and supporting education, skills-building, and knowledge-sharing activities organized by the Network Communications service node.