Global Associate Digital Brand Manager, New York

Suntory Global Spirits•New York, NY

19h•$100,000 - $120,000•Onsite

About The Position

Jim Beam is seeking a Global Associate Digital Brand Manager to join the team responsible for the #1 Bourbon in the World. The ambition is to increase Jim Beam’s relevance in people’s lives by showing up where they are – in places and moments that make them feel included and connected – and giving them reason to choose Jim Beam when looking for refreshment. The digital transformation of the brand is essential in this pursuit. The role will support the brand's digital activation globally, beginning with the transformation of its global digital channels. The ideal candidate is a passionate brand builder with an elevated understanding of how to effectively leverage the digital ecosystem and digital tools to support brand communication programming. The Associate Digital Brand Manager brings a balance of creativity and technical acumen, with strong organizational and interpersonal skills.

Requirements

5+ years of experience in digital marketing with a consumer products company, marketing agency, publisher or technology firm
If experience is on the brand-side, must have led external agencies or consultants and subsequently understand resources (time and budget) required to execute initiatives
Deep knowledge & awareness of social media best practices and industry trends
Experience developing and executing content creator strategy and track record of delivering ROI and brand value through creators
Adequate knowledge of digital tools including those to create greater efficiency with creative development and adaptation (AI)
Strong analytical skills with a deep knowledge of paid/owned/earned social metrics
Prior experience developing foundational strategies and road maps
Outstanding communication skills with both technical and non-technical colleagues
Strong presentation skills & ability to teach others across different levels of expertise & experience

Responsibilities

Build a robust and engaged Jim Beam social community
Develop and execute ambitious social media strategy for global channels
Build and execute breakthrough global content creator strategy, designed to deliver ROI across brand equity and sales
Own enhancement and management of global brand website
Lead amplification of global comms and creative via paid, owned and earned digital activity
Drive amplification of global efforts via delivery of clear social and content creator guidelines, following the principles and codes of aforementioned global strategy, to global markets
Support of local digital leads as they adapt and adopt global strategy and assets
Define and own digital marketing KPIs
Over time, this role will also lead development of CRM program and serve to support agency management of such program.