Global App Store Marketing Manager

Apple•Cupertino, CA

About The Position

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish! The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started! The App Store is seeking a Global Marketing Manager who will be responsible for driving planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth. This role will work closely with the larger App Store Marketing team to align campaign and channel strategies, delivering best- in-class growth marketing campaigns that support the App Storeʼs business objectives, support brand positioning, and motivate customers to take action. The Global Marketing Manager will contribute to all phases and elements of planning and executing marketing campaigns that support the App Storeʼs marketing and business goals. This role will directly lead global campaigns end- to-end, from brief development through launch, along with distilling post- campaign performance learnings. This is a key role within the App Store Brand Marketing & Campaigns team, focused primarily on growth campaigns to promote some of the world’s largest apps and games. This role will lead seasonal campaigns and category-focused campaigns in the US, and across multiple international markets. You will collaborate with a variety of Apple cross-functional teams—including marketing channel leads, creative, editorial, and business teams—to define campaign objectives, strategy, messaging, and KPIs, ultimately delivering performant campaigns and initiatives. You will also partner regularly with international marketing colleagues around the world to execute tailored marketing campaigns that resonate locally. The ideal candidate has deep knowledge of, and a perspective on, full-funnel marketing channels (social, creators, advertising, email, SEO, OOH, TV, etc.), an ability to project manage, a knack for creative ideation, and acute attention to detail. Strong communication and collaboration skills, including the ability to drive consensus among cross-functional stakeholders, will be critical to this role’s success. You will also regularly craft and deliver presentations to audiences of all levels, distilling complex information into clean and compelling slides.

Requirements

7+ years of experience in the tech industry, gaming industry, and/or ad agencies
Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape
Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs
Strong project management skills, including experience managing complex campaigns and marketing initiatives—launching on time and on budget
Familiarity with marketing KPIs and measurement frameworks, testing, and optimization
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust
Excellent written and verbal communication skills, including experience developing Keynote decks
Analytical skills and a data-driven mindset; demonstrated success using data to optimize strategy and drive measurable impact in performance marketing

Nice To Haves

Passion for gaming, with affinity for mobile games
Experience marketing mobile apps and/or mobile games
Experience with international marketing, including collaborating directly with regional marketing teams in other markets
Strong presentation skills

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