General Sales Manager in Training - LI East Area
About The Position
Factory Direct Enterprises LLC, a major licensee of Ashley Furniture, is seeking an experienced leader for the General Sales Manager in Training role. This position offers significant earning potential, comprehensive benefits, and a culture that prioritizes development and recognition. The company is recognized as one of the Best Places to Work in Furniture for 2025. FDE is the largest licensee of Ashley, the world's number one furniture brand and a leading U.S. furniture and bedding retailer. The General Sales Manager will oversee all sales operations at their assigned location, focusing on developing and implementing sales strategies, managing a high-performing team, and achieving sales objectives. This role requires active floor presence for coaching and driving results through planning and collaboration. The designated 'Home Store' will be in one of the Long Island East locations (Lake Grove, Farmingdale, Riverhead, Patchogue), with flexibility required for other business needs.
Requirements
- High motivation, strong leadership mindset, and excellent interpersonal skills.
- Experience in retail leadership, sales management, or a similar role required.
- Ability to drive performance through accountability, coaching, and team development.
- Skilled in managing priorities, solving problems, and making data-informed decisions.
- Strong communication and organizational abilities.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); ability to learn internal systems.
Responsibilities
- Create and execute comprehensive sales strategies to meet revenue and profitability goals.
- Analyze sales trends and data to identify areas for improvement and opportunities for growth.
- Set and monitor clear performance goals for all sales roles.
- Provide regular coaching, direction, and performance feedback to sales managers and team members.
- Manage staffing levels to align with store traffic and turnover.
- Oversee onboarding and cultural integration of new team members.
- Support development and performance management of all team members.
- Ensure consistent execution of the Ashley Proven Sales Process.
- Lead prospecting and follow-up efforts to grow the customer base.
- Ensure compliance and high standards across all sales activities.
- Maintain active presence on the sales floor to coach in real-time (Position to Impact).
- Apply principles from FDE’s Leadership Toolkit.
- Participate in leadership and vendor training, manager meetings, and development sessions.
- Mentor future leaders including Sales Managers, Assistant Managers, and Trusted Advisors.
- Lead daily huddles and coaching scrimmages to set the tone for the team.
- Assign team opportunities and assist with guest interactions.
- Guide team members in developing sales techniques and exceeding KPIs.
- Achieve store-specific sales budgets by managing team execution and staffing-to-traffic ratios.
- Improve sales performance in areas such as close rate, average sale, and sales per guest.
- Track and manage key metrics including protection plan sales, sleep category, net margin, financing applications, and appointment rates.
- Monitor and improve Net Promoter Score (NPS) and reduce Total Piece Exception Rate.
- Lead weekly Perfect Store Visit meetings to maintain operational alignment.
- Ensure the store remains clean, organized, and guest-ready.
- Regularly coach, assist, and manage team performance through active engagement.
Benefits
- Base salary ranging from $65,000 to $80,000
- Annual bonus opportunities with potential to earn up to $89,700
- Paid 13-week leadership training program through the Ashley Sales Academy
- Quarterly and annual awards to recognize top performance
- 401(k) retirement plan with company match
- Paid time off
- Holiday pay
- A paid day off for your birthday
- Medical, dental, and vision coverage with plans starting at $25 per week
- Employee discounts on products and services
- Referral bonuses of up to $1,000
- Eligibility for the FDE G3 Profit-Sharing Program
- Give a Day: Paid time off annually to volunteer with a recognized non-profit organization
- Corporate Chaplains: Confidential support for life challenges
- Life Resources: Quarterly sessions focused on finances, relationships, and health
- Team Member Relief Fund: Financial assistance during unexpected life events
- SmartDollar: Free financial wellness platform
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
