General MKTG II - AMZ13373.7
About The Position
Use customer research, hard data and metrics to generate forecasts, assess the efficacy of marketing programs, and operationalize and coordinate go-to-market initiatives across the Omni-channel grocery organization. Perform omni-channel marketing intake, prioritization, and execution of creative and marketing initiatives across the Fresh Marketing organization. Align project goals with business objectives, ensuring seamless coordination between cross-functional teams and external agencies. Ensure deliverables are on-time while identifying process improvement opportunities along the way. Responsible for setting the direction of your programs, and ensuring adoption and successful implementation of your process at every stage. Own the strategic initiative calendar across Omni-Channel Amazon Fresh. Define and implement the intake process for marketing initiatives and creative resource allocation across departments to ensure aligned prioritization across the organization. Operationalize a framework to evaluate and prioritize projects against their estimated business impact potential and expected outcomes. Collaborate with marketing leads to align on the level of marketing support to allocate to an initiative based on its strategic alignment with overall business priorities by owning regular reviews to assess new requests vs existing priorities. Define and execute mechanisms and reports that provide high-level project status updates across internal customers, enabling stakeholders to track progress and identify bottlenecks. Work with Creative, Analytics, Channel, and offshore teams to scale successful intake and reporting processes through a combination of simplification, outsourcing, and automation. Partner directly with Creative Teams to help operationalize marketing initiatives and new brand positioning for the Amazon Fresh brand, focusing on the tactical allocation of design resources. Domestic travel up to 10% to perform role responsibilities may be required.
Requirements
- A Master's degree or foreign equivalent in Advertising, Design, Communication, or a related discipline and 1 year of experience in the job offered or a related occupation.
- In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Advertising, Design, Communication, or a related discipline and three (3) years of experience in the job offered or a related occupation.
- One (1) year of experience in product vision design for cross platform experiences.
- One (1) year of experience with consumer brand experience design
- One (1) year of experience with design, wire-framing, and prototyping tools
Nice To Haves
- All applicants must meet all the above listed requirements.
Responsibilities
- Generate forecasts using customer research, hard data and metrics
- Assess the efficacy of marketing programs
- Operationalize and coordinate go-to-market initiatives across the Omni-channel grocery organization
- Perform omni-channel marketing intake, prioritization, and execution of creative and marketing initiatives across the Fresh Marketing organization
- Align project goals with business objectives
- Ensure seamless coordination between cross-functional teams and external agencies
- Ensure deliverables are on-time while identifying process improvement opportunities
- Set the direction of programs, and ensuring adoption and successful implementation of processes
- Own the strategic initiative calendar across Omni-Channel Amazon Fresh
- Define and implement the intake process for marketing initiatives and creative resource allocation across departments
- Operationalize a framework to evaluate and prioritize projects against their estimated business impact potential and expected outcomes
- Collaborate with marketing leads to align on the level of marketing support to allocate to an initiative based on its strategic alignment with overall business priorities
- Define and execute mechanisms and reports that provide high-level project status updates across internal customers
- Partner directly with Creative Teams to help operationalize marketing initiatives and new brand positioning for the Amazon Fresh brand
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
