Regional VP Sales & Mktg

Highgate Hotels Corporate Office - NY•New York, NY

11d

About The Position

The Regional Vice President of Sales & Marketing is primarily responsible for leading & driving top line revenue strategies for their assigned hotels. This individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Director of Sales & Marketing. This position will report to the SVP of Sales & Marketing in partnership with Operations Leaders across the region, and responsible for overseeing sales & marketing for Highgate’s managed full service hotels in the North East region.

Requirements

Bachelor’s degree in Marketing or related field preferred.
Minimum of 3 – 5 years of experience as a sales leader in an above property position.
Regional and/or multi-unit sales experience required.
Prior track record as a Hotel Director of Sales & Marketing in major metropolitan markets.
Demonstrated experience partnering with ownership groups and asset management teams.
Strong background collaborating closely with Revenue Management to drive topline performance.
Comprehensive understanding of all market segments and distribution channels, with the ability to develop and execute tailored strategic plans for each.
Exceptional verbal, written, and presentation skills, with the ability to influence at all organizational levels.
Highly developed interpersonal and relationship-building skills; thrive in a collaborative, team-oriented environment.
Proven ability to lead, coach, develop, and motivate a team of Directors of Sales & Marketing.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Responsibilities

Develop and execute sales revenue optimization strategies across all market segments and distribution channels to drive increased market share and topline growth.
Provide strong leadership, coaching, and motivation for sales teams, fostering accountability and high performance.
Analyze and maintain a deep understanding of competitive set landscapes across multiple sub-regions.
Evaluate group pace, booking position, and performance reports, leveraging key group and transient sales metrics to inform strategy.
Design and deploy sales coverage models, including goal setting, performance measurement, and implementation of sales incentive programs.
Oversee key account strategy and management, ensuring alignment with regional and enterprise objectives.
Lead marketing plan development and manage associated expense budgets to maximize ROI.
Direct and manage sales activity planning, travel schedules, and market coverage to ensure effective deployment of resources.
Interpret and act on insights from STR, Hotelligence 360, and financial performance reports.
Partner with marketing teams on brand positioning, public relations, eCommerce, and social media strategy.
Serve as a primary liaison with ownership and asset management groups, providing transparent communication and performance updates.
Support new hotel openings, brand conversions, and management transitions, including both branded and independent properties.
Collaborate closely with General Managers, Operations, Revenue Management, and Development/Acquisitions teams to drive enterprise-wide alignment.
Demonstrate strong time management and organizational skills, effectively balancing multiple priorities in a fast-paced environment.
Thrive in a high-growth, dynamic organization, with the agility to adapt quickly to change and recalibrate strategy as needed.