Creative MKTG III - AMZ16830.6
About The Position
Multiple Positions Available: 1. Establish the brand’s advertising strategy on Amazon by identifying and articulating the correct business and/or marketing problem to solve, often reframing client briefs to better align with customer needs and Amazon’s capabilities. 2. Assess business challenges and marketing goals to determine campaign objectives and ensure strategic alignment with both client KPIs and Amazon’s platform capabilities. 3. Demonstrate mastery in using Amazon data tools and interpreting data, leveraging 1P and 3P customer data, category data, competitive intelligence, market trends, and cultural insights to define the strategic direction for creative campaigns. 4. Generate comprehensive and inspiring creative briefs that contain all key information creative teams require to develop high-impact, customer-centric campaign ideas. 5. Identify specific customer pain points and write briefs that address customer challenges, provide thought starters that solve them, and create frameworks that match tactics to business objectives. 6. Collaborate closely with art directors, copywriters, designers, developers, solutions managers, and content producers to ensure campaigns are insight-led, creatively compelling, and deliver on the original brand strategy. 7. Review the creative development of ideas to ensure they are on-brief, compelling, and customer-centric. 8. Build and nurture strong client relationships by understanding their brand priorities, educating them on Amazon’s advertising value proposition, and proactively identifying solutions that support their long-term success. 9. Craft compelling and persuasive pitch narratives that bring together data (qualitative and quantitative), creative rationale, and platform capabilities into one coherent strategic argument. 10. Present strategic frameworks and recommendations to senior clients, agencies, and internal stakeholders across a variety of formats including written documents, visual presentations, and verbal storytelling. 11. Lead internal and external workshops that align stakeholders, simplify complex problems, and unlock new creative and media opportunities for brand partners. 12. Develop integrated communications maps that demonstrate how Amazon-owned properties and media placements interact with one another and with the customer journey to deliver full-funnel impact. 13. Serve as a subject matter expert across Amazon Advertising’s ecosystem of surfaces and products including display, streaming, audio, brand stores, and custom interactive formats to inform channel strategy and customer experience. 14. Partner with sales, account teams, and Brand Innovation Lab Solutions Managers on account planning and media recommendations that support strategy-aligned creative proposals. 15. Identify white space opportunities and emerging trends to develop strategic campaign recommendations and help brands discover new ways to grow within Amazon’s ecosystem. 16. Guide the development and execution of campaign measurement plans conducting brand-lift studies, identifying engagement metrics, and other custom analytics to assess performance and identify opportunities to improve future results. 17. Conduct post-campaign analyses in collaboration with internal teams to evaluate creative and media effectiveness against pre-determined KPIs and present insights back to client stakeholders. 18. Lead internal reviews of unsuccessful campaign pitches to identify gaps or opportunities to refine future strategy and increase win rate. 19. Support campaign QA and delivery by ensuring reporting requirements are established upfront and that tracking aligns with strategy and client expectations. 20. Drive the evolution of Brand Innovation Lab’s strategic offerings by developing new frameworks, briefing templates, and best practices that improve process efficiency and campaign outcomes. 21. Develop Amazon’s strategic point of view for clients by articulating why Amazon is uniquely positioned to solve their brand challenges, grow customer engagement, and deliver measurable business results. 22. Mentor and inspire junior strategists and creatives by modeling strong strategic thinking, proactive problem-solving, and collaborative leadership. 23. Act as a key decision-maker alongside the Creative Director and Solution Manager throughout the full campaign lifecycle from intake through ideation, execution, and wrap. 24. Demonstrate ownership by stepping in across campaign needs, driving alignment across cross-functional teams, and ensuring that all deliverables are strategically sound and creatively excellent.
Requirements
- A Bachelor’s Degree or foreign equivalent in Advertising, Communications, Marketing, Psychology, Data Analytics, Anthropology, Business Administration or a related discipline and 4 years of experience as a brand strategist, brand planner, brand manager, creative strategist, or a related occupation. Alternatively, employer will accept 4 years of experience as a digital strategist, account director, marketing consultant or a related occupation in lieu of a Bachelor’s Degree.
- 4 years of experience with PowerPoint, Word, Excel, and Keynote.
- 4 years of brand strategy development, brand planning, and communications experience at advertising agencies and/or in-house creative departments.
- 4 years of experience with analytics, creative thinking and process.
- 4 years of experience with measurement tools including MRI, Comscore, Nielsen, Simmons, etc.
- 4 years of experience with interactive and/or digital advertising that solve customer or business problems.
Responsibilities
- Establish the brand’s advertising strategy on Amazon
- Assess business challenges and marketing goals to determine campaign objectives
- Demonstrate mastery in using Amazon data tools and interpreting data
- Generate comprehensive and inspiring creative briefs
- Identify specific customer pain points and write briefs that address customer challenges
- Collaborate closely with art directors, copywriters, designers, developers, solutions managers, and content producers
- Review the creative development of ideas to ensure they are on-brief, compelling, and customer-centric
- Build and nurture strong client relationships
- Craft compelling and persuasive pitch narratives
- Present strategic frameworks and recommendations to senior clients, agencies, and internal stakeholders
- Lead internal and external workshops that align stakeholders
- Develop integrated communications maps
- Serve as a subject matter expert across Amazon Advertising’s ecosystem of surfaces and products
- Partner with sales, account teams, and Brand Innovation Lab Solutions Managers on account planning and media recommendations
- Identify white space opportunities and emerging trends to develop strategic campaign recommendations
- Guide the development and execution of campaign measurement plans
- Conduct post-campaign analyses in collaboration with internal teams
- Lead internal reviews of unsuccessful campaign pitches
- Support campaign QA and delivery
- Drive the evolution of Brand Innovation Lab’s strategic offerings
- Develop Amazon’s strategic point of view for clients
- Mentor and inspire junior strategists and creatives
- Act as a key decision-maker alongside the Creative Director and Solution Manager
- Demonstrate ownership by stepping in across campaign needs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
