General MKTG II - AMZ17825.5

Amazon • Seattle, WA

10d • Onsite

About The Position

Multiple Positions Available:

1. Provide support with planning, launching and managing global campaigns across
paid social, search, display, and gaming ad networks to drive acquisition,
retention, and reengagement.
2. Own and optimize relationships with platforms like Tiktok, Meta, ADA, The
Tradedesk etc. ensuring campaign performance and exploring new inventory
opportunities.
3. Oversee targeting, bidding strategies, creative rotation, attribution setup,
and pacing to ensure campaign goals are met efficiently.
4. Design and analyze A/B and multivariate experiments to optimize ad
performance and validate strategic hypotheses.
5. Use debugging tools and collaborate with MMPs and ad tech vendors to resolve
issues related to tracking, delivery, or attribution.
6. Leverage analytical platforms to evaluate KPIs (CPI, ROAS, LTV, retention),
identify trends, and inform strategy.
7. Continuously refine budgets, bids, and creative placements to maximize
efficiency and return on ad spend across platforms.
8. Collaborate with creative teams to analyze asset performance, recommend
data-driven optimizations, and scale high-performing concepts.
9. Work with cross-functional teams to align marketing execution with business
goals.
10. Establish frameworks for intake, evaluation, and prioritization of marketing
and creative initiatives across teams to ensure resources are aligned with
business impact.
11. Translate customer research and data into forecasts and coordinated
marketing plans, aligning execution with strategic objectives.
12. Align cross-functional teams and external agencies on project goals,
timelines, and priorities while maintaining regular reporting on progress and
risks.
13. Partner with internal stake holders to streamline and scale intake,
reporting, and campaign execution processes through simplification and
automation.

Requirements

• A Master's degree or foreign equivalent in Advertising, Media, Public Relations, or a related discipline and 1 year of experience in the job offered or a related occupation.
• In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Advertising, Media, Public Relations, or a related discipline and three (3) years of experience in the job offered or a related occupation.
• Experience must include one year of experience in: (1) Managing marketing media Projects.
• (2) Using analytical tools such as Excel or Tableau including data manipulation, macros, charts and pivot tables.
• (3) Evaluating campaign performance metrics such as CPI, ROAS, LTV, or retention.

Nice To Haves

• All applicants must meet all the above listed requirements.

Responsibilities

• Provide support with planning, launching and managing global campaigns across paid social, search, display, and gaming ad networks to drive acquisition, retention, and reengagement.
• Own and optimize relationships with platforms like Tiktok, Meta, ADA, The Tradedesk etc. ensuring campaign performance and exploring new inventory opportunities.
• Oversee targeting, bidding strategies, creative rotation, attribution setup, and pacing to ensure campaign goals are met efficiently.
• Design and analyze A/B and multivariate experiments to optimize ad performance and validate strategic hypotheses.
• Use debugging tools and collaborate with MMPs and ad tech vendors to resolve issues related to tracking, delivery, or attribution.
• Leverage analytical platforms to evaluate KPIs (CPI, ROAS, LTV, retention), identify trends, and inform strategy.
• Continuously refine budgets, bids, and creative placements to maximize efficiency and return on ad spend across platforms.
• Collaborate with creative teams to analyze asset performance, recommend data-driven optimizations, and scale high-performing concepts.
• Work with cross-functional teams to align marketing execution with business goals.
• Establish frameworks for intake, evaluation, and prioritization of marketing and creative initiatives across teams to ensure resources are aligned with business impact.
• Translate customer research and data into forecasts and coordinated marketing plans, aligning execution with strategic objectives.
• Align cross-functional teams and external agencies on project goals, timelines, and priorities while maintaining regular reporting on progress and risks.
• Partner with internal stake holders to streamline and scale intake, reporting, and campaign execution processes through simplification and automation.

Benefits

• A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level