General MKTG II - AMZ22653.3

Amazon • Bellevue, WA

8d

About The Position

Multiple Positions Available:

1. Gather information to define and execute the vision for marketing strategies
and campaigns with global scope.
2. Conduct research to understand advertisers' business priorities and pain
points on campaign settings, and develop scaled yet highly customized
advertising solutions.
3. Research and develop an iterative testing strategy to gain insights and
continuously improve the customer experience through optimized messaging and
targeting.
4. Gather information and develop an annual marketing plan to align on key
growth areas, maintaining a complete project schedule, and making it constantly
visible to leadership and stakeholders.
5. Own highly visible demand generation focused marketing campaigns from
beginning to end from gathering of requirements, design and development, to
testing, launching, and reporting.
6. Create on-brand, best in class content, tailored to appropriate customers and
effectively build engaging campaigns.
7. Work with worldwide marketing managers, content creators, designers, program
managers, and business leadership to align channel initiatives with
cross-functional team goals.
8. Analyze, report on, and optimize against key performance metrics.
9. Employ search marketing tactics, analyze web metrics, and develop
recommendations to increase search engine ranking and visibility to target
markets.
10. Handle large data sets and analyze data to deliver impactful solutions.
11. Manage Global SEO team of 2 Search Engine Optimization Managers and manage
their performance review.
12. Domestic and international travel up to 15% to perform role responsibilities
may be required.
Basic Qualifications: A Bachelors degree or foreign equivalent in design,
communications, Requirements marketing, business, or equivalent experience and 1
year of experience in the job offered or a related occupation.

Employer will accept three years of experience in the job offered or related
occupation as equivalent to a Bachelors degree and one year of experience.

Requirements

• A Bachelors degree or foreign equivalent in design, communications, Requirements marketing, business, or equivalent experience and 1 year of experience in the job offered or a related occupation.
• Employer will accept three years of experience in the job offered or related occupation as equivalent to a Bachelors degree and one year of experience.
• 1 year of experience with digital content project management experience.
• 1 year of experience developing multi-platform content strategy and help in producing quality and on-brand content.
• 1 year of experience cultivating relationships and working collaboratively with internal partners and external vendors.
• 1 year of experience working with an e-commerce team with new product launch ideas and weekly promotional ideas.
• 1 year of experience developing performance, sales and budget reports of campaigns in order to maximize ROI.

Nice To Haves

• All applicants must meet all the above listed requirements.

Responsibilities

• Gather information to define and execute the vision for marketing strategies and campaigns with global scope.
• Conduct research to understand advertisers' business priorities and pain points on campaign settings, and develop scaled yet highly customized advertising solutions.
• Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience through optimized messaging and targeting.
• Gather information and develop an annual marketing plan to align on key growth areas, maintaining a complete project schedule, and making it constantly visible to leadership and stakeholders.
• Own highly visible demand generation focused marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launching, and reporting.
• Create on-brand, best in class content, tailored to appropriate customers and effectively build engaging campaigns.
• Work with worldwide marketing managers, content creators, designers, program managers, and business leadership to align channel initiatives with cross-functional team goals.
• Analyze, report on, and optimize against key performance metrics.
• Employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
• Handle large data sets and analyze data to deliver impactful solutions.
• Manage Global SEO team of 2 Search Engine Optimization Managers and manage their performance review.
• Domestic and international travel up to 15% to perform role responsibilities may be required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level