General Manager– Honda Automotive Dealership

Honda of Roanoke Rapids•Roanoke Rapids, NC

8d•Onsite

About The Position

Krause Auto Group is seeking a proven, high-impact General Manager to lead and grow a high-opportunity Honda dealership in Roanoke Rapids, NC. This is a rare chance to join a growing organization committed to investing in its people, processes, and long-term success. We are looking for a results-driven automotive leader with a strong track record in profitability, team development, and operational excellence — including experience in subprime financing to maximize market opportunity. At Krause Auto Group, you’ll have the opportunity to build, shape, and scale a high-performing store, while receiving continued leadership development—including financial statement mastery and NCM General Manager training programs—ideal for top-performing GSMs who are ready to step into a GM role and prove they can run a dealership at the highest level. Highly competitive compensation package including base salary and net profit-based commission aligned with experience and dealership performance. Also, this position offers a clear path to equity partnership after one year, giving high-performing leaders the opportunity to earn ownership, build long-term wealth, and directly benefit from the success they create.

Requirements

Proven experience as a General Sales Manager or higher in an automotive dealership
Demonstrated success driving profitability and operational performance
Strong experience in subprime/special finance operations, lender management, and deal structuring
Advanced knowledge of dealership financial statements and KPIs
Proven ability to lead, coach, and develop high-performing teams
Strong understanding of inventory management, pricing, and market dynamics
Excellent communication, leadership, and organizational skills
Proficiency in DMS and CRM systems
Valid driver’s license

Nice To Haves

Experience with Honda dealership operations and OEM programs
CDK DMS experience
Bachelor’s degree in Business, Finance, or related field
Prior full P&L General Manager responsibility

Responsibilities

Direct and oversee all dealership operations to ensure maximum efficiency, profitability, and customer satisfaction
Develop and execute strategic plans to achieve sales, service, parts, and profitability goals
Implement scalable processes to support growth across all departments
Ensure strict adherence to Honda OEM standards and operational requirements
Champion a customer-first culture with a focus on CSI, online reputation, and retention
Manage and resolve escalated customer concerns swiftly and professionally
Build strong relationships with OEM partners, lenders (including subprime finance sources), and the local community
Recruit, hire, train, and develop a high-performing leadership team
Create a culture of accountability, performance, and continuous development
Establish clear KPIs and conduct regular performance reviews
Lead structured management meetings focused on data-driven results
Develop future leaders within the organization
Maintain strong employee engagement and retention initiatives
Ensure proper staffing across all departments to support growth
Own full P&L responsibility and drive dealership profitability
Analyze financial statements, forecast performance, and execute strategic plans
Identify opportunities to improve gross, reduce expenses, and increase operational efficiency
Drive both prime and subprime financing strategies to maximize deal structure, approvals, and profitability
Partner with the Controller to ensure accurate reporting and compliance
Optimize inventory management, pricing strategy, and turn rates
Deliver timely financial reporting to ownership
Drive performance across Sales, F&I, Service, and Parts departments
Ensure strong special finance/subprime deal structure, lender relationships, and approval ratios
Execute modern Honda-focused marketing strategies, including: Digital lead generation and conversion, Reputation management and Google review growth, Service retention and lifecycle marketing
Maintain a top-tier CSI culture across all departments
Monitor and improve customer satisfaction, retention, and online brand presence
Ensure consistent execution of sales processes and CRM discipline
Support community engagement and brand-building efforts
Maintain full compliance with all federal, state, and local regulations
Ensure adherence to Honda standards and audit requirements
Oversee safe, ethical, and compliant dealership operations
Minimize financial, operational, and legal risks