Drive Positive Impact as the General Manager at Bridgewater Volkswagen

Steele Auto Group•Hebbville, NS

21h•CA$150,000 - CA$200,000•Onsite

About The Position

Bridgewater Volkswagen is seeking a General Manager with the ability to drive growth, inspire high-performing teams, and deliver exceptional results. This is a highly visible leadership role with full accountability for performance, culture, and daily operations, ensuring every interaction reflects the standards of a trusted global brand and the values that have made Bridgewater Volkswagen a destination for customers across the South Shore for over 28 years. At Steele Auto Group, work is more than a job, it's an opportunity to create positive impact. Our success is built on passionate people who are committed to delivering exceptional customer experiences, developing high-performing teams, and driving meaningful results. We believe great leaders empower others to succeed, foster a culture of trust and collaboration, and inspire excellence in everything they do.

Requirements

Minimum 5 years of dealership leadership experience
Strong financial and operational acumen
Confident decision-making, sound judgment, and strategic thinking
A customer-first mindset with a genuine appreciation for premium experiences
Ability to lead in a high-accountability environment while maintaining a long-term view
Clear, professional communication and strong organizational skills

Responsibilities

Ensure every interaction reflects the premium experience, strength of character, and elevated expectations synonymous with the Steele Auto Group and the Volkswagen brand.
Lead, coach, and support department leaders, building accountable, high-performing teams rooted in professionalism and respect.
Oversee Sales, F&I, Service, and Parts operations, ensuring alignment with the Volkswagen brand standards and Steele Auto Group expectations.
Manage budgets, financial results, KPIs, and expense controls while driving profitability and long-term stability.
Guide inventory strategy, sales execution, and marketing initiatives to strengthen market share and brand presence.
Analyze local market trends, identify growth opportunities, and implement strategies to elevate dealership performance.
Implement Steele Auto Group policies, procedures, and initiatives while maintaining compliance and operational excellence.
Partner with HR on recruitment, performance management, compliance, and employee engagement, fostering a positive and inclusive workplace.