General Manager

Steve Marshall Group•Vernon, BC

2d•Onsite

About The Position

Vernon Nissan is seeking a high-impact, people-first leader to serve as General Manager and drive the dealership's growth. This role offers the opportunity to build a high-performing team, shape the customer experience, and lead a business connected to its community. As part of the Steve Marshall Group, the General Manager will have the support, resources, and autonomy to make decisions, act quickly, and achieve results. The ideal candidate is a leader who sets a positive tone, builds trust, and upholds high standards for performance, accountability, and culture, thriving in a fast-paced environment and adept at aligning people, process, and profit. Vernon Nissan is located in the Okanagan Valley and is characterized by a culture of respect, transparency, and local pride, serving a loyal customer base with honesty and expertise. The company values professionalism, positivity, and teamwork, offering a supportive environment where skills are appreciated, input is valued, and success is celebrated.

Requirements

Proven leadership experience as a General Manager or senior manager in automotive retail.
Strong understanding of dealership operations, including variable and fixed operations.
Solid financial acumen with the ability to analyze and manage P&L statements.
Excellent communication, negotiation, and interpersonal skills.
Strategic thinker with a results-oriented approach.
High level of integrity, accountability, and professionalism.
Proficiency in dealership management systems (e.g., PBS, or similar).

Responsibilities

Provide vision and direction for all dealership operations, ensuring alignment with organizational goals.
Lead, coach, and motivate department managers to achieve performance objectives and foster a culture of accountability, integrity, and teamwork.
Develop and implement business strategies to drive growth, profitability, and customer retention.
Monitor and manage dealership P&L, budgets, and financial performance to meet or exceed targets.
Ensure effective inventory management for both new and used vehicles.
Oversee expense control, forecasting, and financial reporting.
Ensure compliance with OEM programs, incentive structures, and performance requirements.
Drive sales growth across new, used, and F&I operations while maintaining strong gross margins.
Champion a customer-first culture, ensuring high levels of satisfaction, retention, and referral business.
Monitor and improve dealership processes to enhance efficiency and customer service.
Work closely with Service and Parts managers to maximize absorption, efficiency, and profitability.
Ensure service excellence, timely repairs, and high customer satisfaction scores.
Support initiatives that improve retention, including maintenance programs and service promotions.
Recruit, develop, and retain top talent across all departments.
Conduct regular performance reviews and set clear goals and expectations for managers and staff.
Promote a positive, professional, and inclusive workplace culture.
Ensure adherence to provincial regulations, VSA, Fair Trading Act, and manufacturer standards.
Maintain ethical practices, fraud prevention measures, and enforce compliance across all departments.
Safeguard dealership assets and reputation by mitigating risks proactively.