General Manager - Marina District

JETSET Pilates • San Francisco, CA

1d • Onsite

About The Position

JETSET Pilates is a modern, music-driven reformer Pilates concept delivering high-energy, results-driven classes in a curated luxury studio environment. With strong growth nationwide — 200+ locations sold across the US and internationally — JETSET is built on the belief that 50 minutes on the reformer can be transformative. We’re now bringing that experience to San Francisco’s Marina District, and we’re looking for an exceptional leader to build it with us.
The Studio General Manager is the founding leader of JETSET Marina District in San Francisco. You will own the studio from the ground up — building foundational membership during pre-sales, establishing the community relationships that will define us in the neighborhood, recruiting and developing a best-in-class team, and launching the studio with momentum.
This is not a traditional management role. It requires a rare combination of sales drive, community instinct, operational discipline, and genuine passion for the JETSET brand. The right person thrives in a startup environment, takes full ownership of results, and leads by example every single day.

Requirements

• 2+ years of management experience in boutique fitness, hospitality, or a service-based business
• Proven track record in membership sales or revenue-driven roles
• Experience with pre-sale or new studio openings strongly preferred
• Willingness to work evenings, weekends, and extended hours during the pre-opening phase
• CPR/AED certification required (or willingness to obtain prior to opening)

Responsibilities

• Lead and execute the full pre-sale strategy to build a strong founding membership base before opening day
• Capture, nurture, and close incoming leads with urgency and a consultative approach
• Drive community outreach through local partnerships, on-the-mat pop-ups, and brand events
• Own membership, revenue, and utilization targets from day one
• Track and analyze KPIs including sales conversion, retention, and revenue performance
• Recruit, hire, and onboard instructors and studio team members who embody the JETSET standard
• Build a high-accountability, high-energy team culture rooted in service excellence
• Provide ongoing coaching, feedback, and performance management
• Lead by example in work ethic, urgency, professionalism, and ownership mentality
• Oversee all daily studio operations including scheduling, payroll, reporting, and inventory
• Maintain JETSET brand standards and studio presentation at all times
• Manage expenses and operate within budget with full financial accountability
• Ensure every client interaction reflects JETSET’s commitment to premium service
• Ensure all client inquiries, issues, and concerns receive a timely and positive response
• Develop meaningful partnerships with local wellness, retail, and lifestyle organizations
• Represent JETSET at community events and build genuine relationships in the Marina neighborhood
• Execute local marketing initiatives to drive client acquisition and brand awareness
• Cultivate relationships with influencers, corporate partners, and key community figures
• Complete the full JETSET instructor training program
• Teach approximately 4–6 classes per week, or as operationally needed
• Be available to step in and cover classes when required
• Maintain a deep understanding of JETSET programming and instructor performance standards

Benefits

• Competitive base salary, commensurate with experience
• Performance-based incentive structure tied to revenue and membership growth
• Potential for expanded leadership responsibility as additional SF locations open

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed