General Manager: Frankies Bikinis West Village

Leap • West Village, NY

2d • Onsite

About The Position

Frankies Bikinis is seeking a strategic and results-driven General Manager to lead their West Village flagship boutique on Bleecker Street, powered by the Leap Platform. This role is ideal for an accomplished retail leader who thrives on full business ownership, including developing exceptional teams, driving profitable growth, and creating memorable customer experiences. The General Manager will be accountable for the overall success of the business, translating brand strategy into commercial results while cultivating a high-performing, customer-focused culture. They will lead with confidence and accountability, inspiring their team to consistently exceed sales goals, strengthen customer loyalty, and deliver an elevated in-store experience. Beyond the boutique, the role involves serving as a brand ambassador within the local market, building community partnerships, supporting events and activations, and identifying opportunities to grow brand awareness. In partnership with Leap, the General Manager may also contribute to new store openings, cross-store initiatives, and broader market priorities. The annual pay range is $80,000–$100,000, with compensation determined by experience, skills, competencies, and qualifications. This role is bonus eligible.

Requirements

• 5+ years of progressive retail leadership experience with full accountability for business performance, team development, and operational excellence.
• Demonstrated success leading boutique, specialty, premium, or customer-focused retail environments.
• Strong business acumen with the ability to analyze performance metrics, develop commercial strategies, and drive profitable growth.
• Proven ability to recruit, coach, and develop high-performing teams while building leadership bench strength.
• Exceptional leadership, communication, and relationship-building skills with the ability to influence across teams and cross-functional partners.
• Entrepreneurial mindset with the ability to identify opportunities, solve complex challenges, and lead through change.
• Ensures the store consistently reflects brand standards through cleanliness, organization, product replenishment, and delivering an exceptional guest experience.
• Flexible availability, including evenings, weekends, holidays, and occasional travel.
• Ability to actively lead on the sales floor, including standing, walking, climbing ladders, and lifting up to 50 lbs.
• Must be at least 18 years of age.

Nice To Haves

• Experience with Shopify, Endear CRM, Slack, and Google Workspace preferred.

Responsibilities

• Drive Business Performance: Own the overall performance of the boutique, driving sales, profitability, and long-term business growth. Translate business objectives into actionable strategies that deliver measurable results. Analyze business trends and key performance metrics to identify opportunities, optimize performance, and exceed sales goals. Champion an entrepreneurial mindset by identifying opportunities to grow the business within the local market.
• Deliver an Exceptional Customer Experience: Lead by example on the sales floor, creating a welcoming, service-first culture that delivers memorable customer experiences. Inspire the team to build authentic customer relationships through personalized service, product expertise, and thoughtful engagement. Leverage customer insights and business trends to strengthen loyalty, increase repeat business, and drive long-term growth.
• Develop & Inspire the Team: Recruit, coach, and develop a high-performing team committed to delivering exceptional results. Foster a culture of accountability, collaboration, and continuous learning through consistent coaching and feedback. Build leadership bench strength by developing future leaders and supporting internal growth opportunities.
• Build Brand & Community Presence: Expand the boutique's presence through community partnerships, local events, networking opportunities, and strategic activations. Serve as a brand ambassador, cultivating meaningful relationships that strengthen customer engagement and increase brand awareness. Support new store openings, cross-store collaboration, and market initiatives as business needs evolve.
• Lead Operational Excellence: Ensure exceptional execution across scheduling, visual merchandising, inventory management, payroll, compliance, and operational standards. Balance operational excellence with an elevated customer experience, ensuring every detail reflects the brand. Lead the business with sound judgment, agility, and accountability in a dynamic retail environment.

Benefits

• Unlimited PTO (blackout periods apply)
• Bonus Eligible
• Healthcare benefits (medical, dental, vision)
• Flexible time off (paid company holidays, unlimited PTO, sick leave, parental leave)
• Access to company perks (commuter benefits, 401(k), paid sabbatical, employee discounts, referral bonus, telecom reimbursement)
• Employee Assistance Program
• Employee discount and wardrobe allotment for participating Leap brands

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed