General Manager-Tidewater

Excel Fitness•Norfolk, VA
•Onsite

About The Position

The General Manager (GM) is responsible for overseeing all club operations, ensuring profitability, and cultivating the next generation of leaders within the team. This role involves managing the club's budget, supervising staff, maintaining high standards of member service and cleanliness, and driving strategies to attract and retain members. The GM also plays a key role in recruitment, training, and performance management of team members, and represents the company in community outreach activities.

Requirements

  • Must be at least 18 years of age.
  • HS diploma or equivalent required.
  • At least six (6) months of equivalent management experience required.
  • CPR/AED certification required.
  • Proven ability to lead, inspire, develop, and supervise the work of others.
  • Familiar with Excel’s mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements, and KPI metrics.
  • Demonstrated ability, confidence, and leadership to manage a team.
  • Effective communication skills with internal and external customers.
  • Must be team-oriented, motivated, and well-organized.
  • Ability to think critically and evaluate solutions to problems proactively.
  • Must have the ability to handle difficult situations and deal with sensitive and highly confidential information.
  • Proficiency in Microsoft Excel and Word; DataTrak; Workday; Service Channel; and other related applications.

Nice To Haves

  • Prior experience as an Assistant Manager with Excel Fitness.

Responsibilities

  • Cultivate leaders by identifying strengths and training opportunities for Team Players.
  • Encourage personal and professional development of the team through regular discussions.
  • Lead the Assistant Manager in planning and implementing strategies to attract and retain members.
  • Ensure Team Players are proficient in mobile app use, content, updates, tablet, and POS operations.
  • Ensure Team Players stay up-to-date on certifications, trainings, marketing plans, promotions, and operational updates.
  • Utilize club reporting and platforms to align with company metrics and KPI expectations.
  • Manage the club's budget, ensuring profitability and adherence to expense limits.
  • Oversee, supervise, and inspire Team Players to perform to their best abilities.
  • Identify training needs and ensure staff meet Excel standards.
  • Conduct regular audits to ensure club presentation and adherence to standards.
  • Lead by example and ensure all Team Players adhere to company policies and guidelines.
  • Conduct Team Player Assessments (TPAs) and competency evaluations.
  • Communicate with members and create a high level of member service.
  • Create job postings, interview, complete new hire processes, and train new hires.
  • Actively coach and document performance management as needed.
  • Work with RM, Sr. GM, AM, and HR on counseling, corrective actions, and terminations.
  • Perform daily club walkthroughs, delegate, and follow up on cleanliness, member service, and atmosphere standards.
  • Conduct club meetings on policies and procedures and inspire team culture.
  • Enter work orders into the Computer Maintenance Management System and manage their completion.
  • Collaborate with RM/Sr GM and Facilities to identify, escalate, and assist with basic maintenance.
  • Work with SI/GC/RM/Construction to ensure proper operations during remodels and new builds.
  • Assist in overseeing fitness equipment extractions and installations.
  • Find and initiate community events and outreach activities.
  • Manage club inventory and communicate on placing necessary orders.
  • Work closely with the AM to prepare them for potential future GM roles.
  • Authorize expenditures and refunds, and make necessary bank deposits.
  • Maintain availability while off shift to field operational questions and emergencies.
  • Ensure club operations are running and all work shifts are covered at all times.
  • Fill in or ensure coverage for the AM when they are unavailable.

Benefits

  • Opportunity to complete CPR/AED training within the first 30 days of employment.
  • Discretionary bonuses to Team Players as approved by the RM.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service