General Manager - Merrick

JETSET Pilates•Massapequa, NY

About The Position

JETSET Pilates is hiring a Founding General Manager to help launch a new studio in Merrick. The role partners closely with ownership to recruit and develop the team, build community excitement, establish operational excellence, and deliver a successful studio launch. After opening, the General Manager leads daily studio operations while driving membership growth, team development, and an exceptional client experience. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week. The role includes local marketing and community building, founding-member sales, team hiring and development, operational planning, launch coordination, and ongoing collaboration with ownership. Following a successful launch, the position transitions to ongoing studio leadership and may expand to support additional studio openings and multi-unit growth.

Requirements

  • At least 3 years of operations or general management experience.
  • Proven track record of building and leading high-performing teams.
  • Strong sales instincts and experience driving revenue targets and coaching others to meet them.
  • Strong analytical skills, including building reports, interpreting data, and making metrics-backed decisions.
  • Exceptional organizational skills and ability to manage competing priorities while maintaining momentum and attention to detail.
  • Outstanding communication skills and ability to connect with clients and team members.
  • Ability to travel for a 5-day instructor training at a Regional Training & Support Center.
  • Ability to stand and move throughout the studio for extended periods.
  • Ability to lift up to 30 pounds.
  • Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.

Nice To Haves

  • Operations or general management experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
  • Team leadership experience across multiple locations or in a pre-opening context.
  • Hands-on experience in a fitness instruction or coaching capacity.
  • Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

  • Execute local grassroots marketing initiatives before opening.
  • Build relationships with local businesses, influencers, and community partners.
  • Generate local excitement and awareness leading up to launch.
  • Build and manage a pipeline of prospective founding members.
  • Support local social media initiatives that drive awareness and membership growth.
  • Coordinate community events and pre-sale activations.
  • Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team before opening.
  • Lead onboarding and operational training initiatives.
  • Foster a culture of accountability, collaboration, and hospitality.
  • Conduct regular coaching conversations and performance check-ins.
  • Partner with ownership on launch readiness.
  • Establish operational processes and studio workflows.
  • Build schedules, staffing plans, and operational standards.
  • Ensure every aspect of opening day is executed successfully.
  • Coordinate vendor readiness, equipment setup, and operational logistics for the studio launch.
  • Drive founding membership sales and execute pre-sale and launch campaigns.
  • Coach the team on consultative sales techniques.
  • Monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs.
  • Provide ownership with regular updates on launch readiness and business performance.
  • Identify opportunities to improve systems and processes.
  • Support future studio openings as the brand grows.
  • After opening, lead ongoing day-to-day studio operations, membership growth, team development, and client experience.
  • Complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week.

Benefits

  • Complimentary or discounted JETSET Pilates classes.
  • Paid time off (PTO).
  • Professional development opportunities.
  • Additional benefits may include performance bonuses, health insurance, retirement plans, and other perks, depending on the studio location.
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