General Manager

Mountain Equipment Company•Winnipeg, MB

13d•Onsite

About The Position

At MEC, our purpose is to equip people for a lifetime of great outdoor experiences and adventure. Our home is on the trail—and everything we do is grounded in a deep belief in the power of the outdoors to build confidence, connection, and community. What sets MEC apart is our deep expertise, thoughtful product curation, and strong community connection, all focused on serving our members. Our teams bring lived outdoor experience and product knowledge to every interaction, helping members find the right gear and guidance for where they’re going next. We curate products with intention—prioritizing quality, performance, and sustainability—so members can trust what they buy and how it’s made. And we show up in our communities through local partnerships, events, and shared outdoor experiences that extend far beyond our store walls. We’re a people-first organization, grounded in our values of respect, integrity, inclusivity, collaboration, and accountability. Our leaders play a hands-on role in bringing these values and differentiators to life—building strong teams, leading with care and clarity, and ensuring every decision supports meaningful experiences for our members, our staff, and the places we love to explore.

Requirements

5+ years of senior retail leadership experience (e.g., General Manager or equivalent) in a complex, customer-facing environment
Proven ability to lead leaders, build strong leadership teams, and drive engagement and performance
Strong business and financial acumen, with experience interpreting P&L results and operational KPIs
Demonstrated accountability for operational excellence, compliance, health & safety, and loss prevention
Strong coaching, communication, and stakeholder-management skills
Comfort operating in fast-paced, multi-department environments with competing priorities
Passion for the outdoor lifestyle and alignment with MEC’s purpose and values
Flexibility to work a retail leadership schedule, including evenings, weekends, and holidays

Responsibilities

Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes
Analyze P&L results and operational KPIs to identify trends, risks, and opportunities
Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency
Make informed decisions that balance member experience, employee engagement, and financial sustainability
Build and sustain an inclusive, respectful, and high-performing store culture aligned to MEC values
Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readiness
Ensure fair, consistent execution of performance management, attendance management, and people practices
Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies
Own the end-to-end member experience for the store
Champion MEC’s service standards, ensuring they are consistently trained, communicated, and delivered across all departments
Maintain a visible presence on the floor, reinforcing member-first behaviours and service expectations
Use observations and performance insights to identify gaps and drive targeted coaching through leaders
Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back-of-house standards
Hold the AGM and Department Managers accountable for operational performance, safety, and compliance
Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed
Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported
Own recruitment, onboarding, and development outcomes for the Senior Staff Team
Set expectations and hold leaders accountable for frontline hiring, onboarding, and training quality
Ensure workforce planning, scheduling, and coverage practices are fair, compliant, and aligned to business needs
Invest in learning and development to build capability, engagement, and long-term performance
Own the store’s community engagement strategy and outcomes
Ensure local outreach, partnerships, and member-facing events strengthen community connection and brand trust
Represent MEC’s values, brand, and purpose within the local community