General Manager - Santa Monica, CA
About The Position
This is a turnaround role for a General Manager at a luxury franchise dealership in Santa Monica, CA. The store is currently underperforming in volume, customer satisfaction (CSI/SSI), and fixed absorption, with high management turnover. The ownership is seeking an experienced operator who has successfully turned around a broken luxury store and is willing to offer equity participation as a partner rather than just an employee. The facility, market, and brand equity are strong, but the operation needs significant improvement. The ideal candidate will have full P&L authority, be responsible for rebuilding the management team, recovering fixed operations, managing the factory relationship, improving inventory discipline, and establishing a positive culture. Ownership is involved but will grant authority to the GM, who will be held accountable for the results.
Requirements
- Five or more years as a GM at a franchise dealership
- At least one documented turnaround experience (detailing findings, changes, numerical results, and timeline)
- Luxury or premium brand experience
- Real fixed operations depth
- Track record of building managers
- Financial fluency (ability to read and interpret financial statements)
Nice To Haves
- Experience with a luxury franchise dealership in Santa Monica, CA
- Experience with the specific luxury brand (disclosed after introduction)
Responsibilities
- Full P&L authority (Variable, Fixed, F&I, and Administration)
- Setting pay plans
- Building the organizational chart
- Making personnel decisions
- Rebuilding the management team
- Recovering fixed operations (technician retention, effective labor rate, hours per RO, service drive profitability)
- Managing the factory relationship (standards compliance, incentive capture, CSI/SSI recovery plan)
- Improving inventory discipline (aged units, days supply, acquisition strategy, reconditioning cycle time)
- Establishing a positive company culture
Benefits
- Base salary: $120,000 with budget bonus until profitability turnaround
- Total all-in compensation: $360,000+
- Percentage of dealership net profit
- Accelerator above recovery target for performance compensation
- Equity participation with defined ownership stake earned over time, tied to performance milestones
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) with match
- Demo vehicle
- Relocation assistance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
