General Manager - Waterloo IA
About The Position
We are opening a brand-new club and are building the team now. Training begins in August. This is a unique opportunity to train together, grow together, and help shape the culture from day one. You’ll travel to another market for training at an established club—learning the role, building connections, and bringing that experience back to launch your new location. This is your opportunity to run a high-energy fitness business, develop future leaders, and make a real impact in your community. This is a high-impact leadership role responsible for running the entire club business—leading a team of department heads, owning overall performance, and creating a culture of accountability, energy, and growth. The General Manager (GM) leads club operations, owning both business performance and team development. You'll oversee up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience. Through consistent coaching and presence on the floor, you'll set the standard for sales execution and coach teams to consistently convert through authentic membership conversations, personal training growth, and service upgrades that deliver real value to members. By combining business strategy, sales leadership, and operational excellence, you'll build a high-performing club where members achieve their goals and team members grow their careers.
Requirements
- Proven ability to drive revenue, manage labor, and lead overall business performance
- Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
- Strong leadership presence with a track record of developing leaders and building engaged teams
- Belief in VASA’s mission to help people get healthy, feel strong, and be their best
- 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
- Strong communication, problem-solving, and organizational skills
- Ability to inspire accountability and build a positive, high-energy culture
- Proficiency with Microsoft Office Suite
Nice To Haves
- Bachelor's degree in Business, Management, or a related field
Responsibilities
- Leads club operations, owning both business performance and team development.
- Oversees up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience.
- Sets the standard for sales execution and coaches teams to consistently convert through authentic membership conversations, personal training growth, and service upgrades that deliver real value to members.
- Builds a high-performing club where members achieve their goals and team members grow their careers.
- Manages and developing six department leaders who each oversee teams within the club.
- Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs.
- Holding department leaders accountable to sales goals and conversion metrics across all revenue streams.
- Maintaining operational excellence with a clean, safe, and well-run facility.
- Developing future leaders within the club and building a strong internal leadership bench.
Benefits
- Two complimentary gym memberships—one for you and one to share
- Discounted personal training sessions
- Eligible to participate in 401(k) options
- Employee Assistance Program -- FREE therapy, financial advising, legal advice, and more
- Flexible Vacation Plan
- Paid Holidays
- Paid Parental Leave
- Health, Dental, Vision Benefits
- Opportunities for career growth within a rapidly expanding company
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What This Job Offers
Job Type
Full-time
Career Level
Manager
