General Manager- Boutique Fitness Studio

YogaSix Culver City•Culver City, CA

4d•$68,000 - $78,000

About The Position

YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is energizing, empowering, and fun. YogaSix was established in 2012 and is the fastest growing boutique yoga company in the United States with over 200 independently owned and operated locations throughout the US and abroad. POSITION: The General Manager is responsible for driving growth and revenue at the studio, including memberships, sales packages, and retail. In this fast-paced and fun role, you will drive all parts of the sales funnel, beginning with leads through closing sales, be given daily, monthly and quarterly goals, supervision of instructors and lead a sales team and coordinate grassroots events. There will also be customer service and operational aspects to the role to create an incredible Y6 experience each time a member or lead comes into the studio. Strong customer service skills, effective communication, team orientation, and a passion for sales and service are a must! Bonus points if you love fitness and yoga as much as we do!

Requirements

Sales & Management Experience
2+ years of fitness sales experience
Confident in generating personal sales and training Wellness Advisors in sales
Experience supervising and training people successfully
Ability to manage and drive all revenue streams: memberships, retail, and teacher training
Proven experience in generating and following up on leads
Communication & People Skills
Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
Ability to work harmoniously with co-workers, clients and the general public
Strong customer service skills
Organizational, Professional, & Technological
Ability to recognize areas of improvement and make changes using good judgment
Ability to prioritize and multitask

Responsibilities

Revenue Generation: A studio (yes, even a yoga studio) is a business. Therefore, the primary focus of the studio’s General manager is to manage and grow all revenue streams including:
Memberships and Class Packages
Retail
Workshops, Privates and Teacher Trainings
Student Acquisition and Retention: A successful studio depends on supporting prospective students through the following life cycle:
Lead Generation
Generating consistent lead flow through a blend of GrassRoots Marketing, Social Media, and Referrals
Booking Appointments
Contacting leads in a timely manner to establish relationship and get them booked in for a class experience
Membership Sales
Following a successful initial class experience, presenting the best membership option based on the student’s goals, and overcoming objections as appropriate
Retention
Ensure new members are onboarded properly and continue to feel value of membership through both utilizing classes and ensuring class quality is exceptional
Work with Studio Owner and Director of Education to optimize class schedule on an ongoing basis
Marketing: Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, social media, retention and loyalty
Schedule/participate in Grassroots Marketing partnerships on a weekly basis to drive new guest traffic
Leadership
Recruit, hire, train, supervise, coach, mentor all wellness advisors
Manage studio labor
Studio Operations
Manage maintenance issues, inventory and cleaning
Participate in studio, regional and company-wide meetings and trainings as needed
Work closely with Studio Owner and Corporate Office to ensure health and profitability of the studio