General Manager - Austin Proper Hotel

Proper Hospitality Careers•Austin, TX

3d•Onsite

About The Position

The General Manager will lead the strategic, operational, and cultural vision for Austin Proper Hotel, positioning it as the preeminent luxury destination in Austin and a flagship within the Proper portfolio. This role requires an accomplished hospitality executive with deep expertise in luxury hotel operations, award-winning food and beverage, wellness programming, membership models, and high-touch guest experiences. Proper Hotels is an AI-first organization. The General Manager is expected to be a confident adopter and champion of AI tools — embedding intelligent technology across revenue management, guest communications, F&B operations, people management, and financial controls. Comfort with data-driven decision-making and the ability to build a team culture around AI fluency are non-negotiable expectations of this role. The General Manager will be responsible for delivering exceptional financial performance, cultivating a high-performing leadership team, and ensuring that every guest, member, and employee experience reflects the refined, design-forward, and culturally vibrant ethos of Proper.

Requirements

10+ years of senior leadership experience in luxury hotels or resorts
Prior General Manager experience required
Forbes-rated property experience strongly preferred
Proven success leading complex, multi-revenue-stream properties at scale
Deep understanding of luxury service culture and design-forward hospitality brands
Demonstrated command of food and beverage operations; award-winning F&B portfolio experience highly valued
Experience with private membership clubs or wellness-forward resorts is highly desirable
Strong financial acumen with proven ability to deliver profitability across a $50M+ operation
Demonstrated comfort with AI tools, data platforms, and technology-forward operations; active experience preferred
Bachelor’s degree required
A visionary leader who can steward an iconic property — continuing to elevate its national and global standing
A commercially astute operator who understands the dynamics of a multi-revenue-stream urban luxury hotel
A culturally sophisticated executive with strong design sensibility and cultural intelligence
A community builder who can cement Austin Proper’s position as the city’s definitive social and cultural epicenter
A technology-forward leader who embraces AI as a competitive advantage and builds teams that do the same
A disciplined, hands-on executive who thrives in high-profile, high-expectation environments

Nice To Haves

Advanced degree preferred

Responsibilities

Define and execute the long-term business strategy for a $72M+ operation
Position the hotel as the leading luxury destination in Austin
Honor Austin Proper’s earned reputation while continuously evolving it for a discerning modern luxury audience
Serve as the primary representative of the property to ownership, community leaders, and partners
Oversee all hotel operations including Rooms, Food & Beverage, Spa & Wellness, Membership, and Events
Ensure seamless integration across hotel programming, F&B outlets, and wellness experiences
Drive and protect Forbes Four-Star and Michelin Key service standards across every guest touchpoint
Maintain full compliance with all applicable local and state regulatory frameworks
Deliver on revenue, GOP, and EBITDA targets across a $72M+ multi-stream operation
Lead annual budgeting, forecasting, and capital planning processes
Optimize yield management across rooms, F&B, wellness, and membership revenue streams
Identify and execute strategic partnerships and incremental revenue opportunities
Uphold Proper’s modern luxury aesthetic and experiential standards at every level
Champion design-forward programming, culinary innovation, and cultural relevance
Curate distinctive experiences that authentically reflect Austin’s dynamic culture and creative spirit
Protect and continuously grow the hotel’s Michelin Key, Forbes Four-Star, and Top 500 Hotels in the World standing
Oversee an award-winning, $32M+ F&B operation spanning Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, Quill, and In-Room Dining
Champion culinary excellence, beverage innovation, and operational discipline across all F&B venues
Develop programming and activations that position Austin Proper as the city’s premier dining and social destination
Position Verbena, the hotel’s Forbes Four-Star spa, as the definitive wellness destination in Austin
Integrate outdoor, wellness, and fitness programming seamlessly into the full guest journey
Develop and grow membership and wellness-driven revenue strategies
Build and cultivate an exclusive, vibrant membership community reflective of Austin’s creative and cultural class
Oversee member acquisition, retention, programming, and experience quality
Ensure Proper Club functions as a year-round social and cultural hub at the heart of Austin
Recruit, develop, and retain a best-in-class executive leadership team
Foster a culture of service excellence, creativity, accountability, and inclusion
Serve as a visible, inspirational leader throughout every level of the property
Lead by example — actively using AI tools, driving adoption across the leadership team, and building a property culture where data fluency and intelligent automation are part of daily operations.
Serve as the executive sponsor of Proper OS at the property level, ensuring that every department head operates within this framework and that AI adoption is treated as a leadership competency, not an optional tool.