General Manager - Sweetens Cove Golf Club

Reef Capital Partners•South Pittsburg, TN

4d•Onsite

About The Position

Sweetens Cove is undergoing a significant redevelopment, transforming from a well-known daily-fee course into a comprehensive golf and hospitality destination. The General Manager will be the primary on-site operational leader, responsible for the day-to-day business operations, financial performance, guest experience, and team management. While the Managing Partner sets the overall vision and long-term strategy, the GM is tasked with executing this strategy and achieving operational results. This role involves managing the current business while also leading the operational aspects of the expansion, establishing the necessary people, systems, and standards to successfully open and operate a larger destination without compromising the unique character of Sweetens Cove. This is a key position for a skilled operator capable of managing lean operations now and scaling them into a larger, more complex business.

Requirements

10+ years in progressively senior hospitality, resort, club, or golf operations, including prior GM-level or equivalent full P&L ownership.
Demonstrated pre-opening, renovation, or expansion leadership (strongly preferred given the redevelopment).
Golf and/or destination-resort background with command of agronomy, retail, and F&B economics.
Proven record building teams, service culture, and brand in a growth environment.
Strong financial acumen: full P&L, budgeting, revenue management, and capital planning.
Comfort being on-property and visible in a rural destination market.

Responsibilities

Serve as the single accountable leader for day-to-day operations; translate the Managing Partner's vision and strategy into an annual operating plan and deliver it.
Own commercial execution across golf, F&B, retail, and events: positioning, pricing, and growth within the agreed strategy.
Steward the Sweetens Cove brand day to day and protect the identity that drives its national reputation.
Own the full property P&L; deliver revenue, cost, and margin targets by department.
Build and manage the annual operating and capital budgets in conjunction with Reef; own the results and explain variances.
Drive daily-pass revenue, daypart spend, and cost discipline across every revenue center.
Own daily operations across golf, guest services, F&B, and facilities to a consistent, high standard.
Set and enforce service standards and operating procedures across every guest touchpoint.
Coordinate course conditioning and agronomy priorities with the superintendent to protect the core product.
Lead operational execution of the redevelopment: translate the development plan into staffing, systems, and service readiness.
Own the pre-opening plan: hiring ramp, training, vendor and technology selection, and opening-sequence logistics.
Represent the operating perspective in design and construction decisions so the finished product runs efficiently and profitably.
Recruit, develop, and lead department heads and the seasonal team; build bench strength and succession for a growing operation.
Build a service culture reflecting Reef's "expect the best" standard and Sweetens' identity.
Report performance and plans to the Managing Partner and Reef Asset Management on a set cadence.
Represent Sweetens externally with guests, media, sponsors, community, and partners.
Manage key vendor and partner relationships to Reef standards.
Serve as the primary on-site liaison to Reef's remote accounting team, providing the local financial inputs, approvals, and documentation they need to keep the books accurate and current.