General Manager - Optical

National Vision•St. Louis Park, MN

4h•$44,720 - $54,454

About The Position

The General Manager leads the overall success, sales, and profitability of an America’s Best optical retail store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while fostering a positive, high-energy environment focused on exceptional service and teamwork. The General Manager leads and develops associates, monitors store performance, partners with the Doctor to support high-quality patient care, and ensures the store meets company, quality, merchandising, service, and safety standards. Duties may vary by location to comply with applicable state laws regarding required licenses or credentials.

Requirements

At least 5 years of retail experience.
Ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills.
Passion for exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervisory experience preferred.
Knowledge of the optical industry preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
Lead, train, coach, and develop associates through feedback and growth opportunities.
Monitor store performance and guide associates in delivering strong customer and patient experiences.
Partner with the Doctor to help ensure patients receive a high level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Communicate with the District Manager and provide accurate reporting.
Ensure the store and facility meet corporate and safety standards.
Carry out marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
Coach the team toward sales and service excellence by leading by example.
Provide timely feedback and performance evaluations and address issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.