CoBrand Sales and Product Strategy Head

U.S. Bank • Minneapolis, NY

15d

About The Position

U.S. Bank is seeking a strategic and results-driven General Manager to lead our Edward Jones (EJ) cobrand card program. This role has full P&L accountability and is responsible for the end-to-end strategy, performance, and evolution of the business, working closely with the partner, Edward Jones. This role will lead the partner relationship, drive growth and long-term value while meeting enterprise return and risk expectations. U.S. Bank and Edward Jones launched a unique, award-winning program named Everyday Solutions in Q4 2025, which enables EJ advisors to offer credit card and banking solutions to their clients. This is a critical, high growth, high visibility program for U.S. Bank. This GM will be responsible for the cobrand card business, which is core to the overall solution. This leader will work directly with EJ leadership to develop and execute strategic plans, create world-class customer service experiences, ensure seamless partner integration, lead executive-level discussions, and coordinate all internal and external activities associated with managing the portfolio. The role will report to the Head of Financial Services Cobrand Cards and lead cross functional teams to plan and drive execution of initiatives with quality and pace. This role will be responsible for managing and growing the card program and customer engagement in close collaboration with our cobrand partner. They will be responsible for managing the cobrand relationship including day to day execution, jointly developing strategies, and negotiating new initiatives and any new contract terms. The successful candidate will collaborate closely with the company’s leadership team and applicable business partners to build and deepen customer relationships to bring best-in-class products, digital capabilities and experiences. They will demonstrate strong leadership and drive a culture of inclusivity, accountability and execution.

Requirements

• Extensive senior leadership experience managing large scale financial products with P&L responsibility
• Proven track record of leading high-performing teams in a dynamic, fast-paced environment
• Demonstrated ability to lead cross functional teams across product, marketing, risk, technology, finance and operations
• Strong executive presence with the ability to champion change across the organization and influence senior management and leaders at all levels of the organization
• Strategic thinker with a bias for action and results
• Deep understanding of partner relationship management and co-branded credit card programs. Ability to negotiate mutually valuable outcomes with partners
• Expertise in navigating complex regulatory environments and ensuring compliance
• Ability to lead through ambiguity and drive innovation in product and service delivery
• Passion for customer experience and delivering best-in-class customer solutions
• Collaborative leadership style with a focus on mentorship and talent development

Responsibilities

• Full Portfolio and P&L Ownership: Serve as General Manager accountable for the EJ cobrand card program, representing over 150 k clients and over $2B in sales, projected to continue to grow double digits.
• Partner Management: Lead cobrand partner relationships and contracts, including owning senior relationships, driving joint execution of initiatives, and negotiating decisions that drive mutual upside.
• Product Strategy & Modernization: Lead the design and execution of a next generation cobrand product suite and feature set, leveraging partner assets and programs, that addresses evolving customer needs and drives engagement in the partner context.
• Customer Value & Experience: Develop compelling benefits and experiences leveraging partner assets that customers actively use and value across spending, borrowing, and redemption moments.
• Customer Acquisition & Onboarding: Grow new customer acquisition through targeted marketing strategies, effective activation of cobrand partner channels, and streamlined onboarding experiences that convert prospects into loyal customers — making it easy to apply, get approved, and begin using confidently from day one.
• Digital-First Experience Design: Reimagine end-to-end customer interactions through a digital-first (mobile-led) lens, delivering seamless, intuitive, and data-informed experiences, seamlessly straddling US Bank and partner ecosystems, to strengthen customer engagement.
• Sustainable Growth & Risk Management: Drive portfolio growth within defined return and loss hurdles through disciplined, risk-based pricing and decisioning integrated across the full customer lifecycle.
• Servicing Excellence & Advocacy: Maintain a relentless focus on identifying and eliminating customer pain points, ensuring every servicing interaction is seamless, intuitive, efficient, and contributes to higher customer advocacy scores.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed