General Manager

Crunch Fitness - CR Holdings•Buford, GA

19d•$90,000 - $140,000•Onsite

About The Position

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Requirements

Proven success in sales leadership and hitting aggressive performance targets
A passion for developing high-performing teams and creating a winning culture
A competitive mindset with the ability to drive results under pressure
Relentless energy, positive attitude, and a lead-by-example work ethic
Strong business acumen and ownership mentality
Clear, confident, and persuasive communication skills
Prior Fitness management experience required

Responsibilities

Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.