General Manager, Revenue Operations (Agency and Growth)
About The Position
The Trade Desk is seeking a General Manager, Revenue Operations to lead and scale its revenue operations function across the Agency Portfolio (Big 6 Holdcos and Independent Agencies) and the Growth Portfolio. This senior leadership role is responsible for translating The Trade Desk’s global revenue strategy into disciplined execution, predictable outcomes, and scalable operating mechanisms across two of the company’s most strategically important growth engines. The role sits at the intersection of strategy, operations, analytics, and execution, requiring a candidate who is both a systems thinker and a hands-on operator. The ideal candidate will understand the unique commercial dynamics of agency-led buying models and drive scalable growth motions across emerging and expanding go-to-market (GTM) portfolios. This individual will be a critical partner to GTM leadership (Business Development and Client Services), Finance, Product, and global Revenue Operations to scale the business, improve forecasting rigor, and elevate the management of agency relationships, growth portfolios, pipelines, and revenue quality across North America. This role offers the opportunity to shape the operations of a sophisticated commercial organization, influencing revenue predictability, GTM productivity, and agency-driven growth at scale.
Requirements
- 12+ years of experience in revenue operations, GTM operations, business operations, or related leadership roles.
- Proven experience operating at scale within complex, multi-segment B2B or technology organizations.
- Direct experience supporting agency-led or intermediary-based commercial models strongly preferred.
- Experience partnering closely with senior GTM, Finance, and Product leaders in a matrixed environment.
- Demonstrated ability to lead and scale high-performing operational teams.
- Strong executive presence with the ability to influence without authority.
- Track record of driving clarity, accountability, and execution through structure and data.
- Deep understanding of forecasting, pipeline management, territory planning, and goaling mechanics.
- Strong analytical mindset with the ability to translate data into clear operational actions.
- Experience working with CRM systems such as Salesforce and revenue analytics tools.
- Highly collaborative, pragmatic, and execution-oriented.
- Comfortable navigating ambiguity while building durable operating models.
- Passionate about building systems that scale and teams that perform.
Responsibilities
- Own revenue operations across the Agency Portfolio (Big 5 and Indies) and Growth Portfolio, ensuring alignment with global RevOps strategy and standards.
- Translate company-wide revenue priorities into regional operating plans, execution rhythms, and measurable outcomes.
- Serve as a trusted operational partner to GTM leadership, including Business Development and Customer Success teams supporting agency and growth motions.
- Lead forecasting, pipeline governance, and performance management across GTM teams aligned to agency and growth portfolios.
- Establish consistent operating cadences for weekly, monthly, and quarterly revenue reviews.
- Improve forecast accuracy and predictability through disciplined processes, analytics, and tooling, accounting for agency buying dynamics and multi-advertiser portfolios.
- Oversee portfolio design, account segmentation, and territory structures across Big 5 holdcos, independent agencies, and growth accounts.
- Drive clarity and consistency in how agency portfolios are defined, measured, and governed.
- Partner with Finance and global RevOps to align goaling, incentives, and capacity planning across agency and growth motions.
- Ensure stability and fairness in portfolio assignments while enabling scale across complex agency ecosystems.
- Partner with Product and global RevOps on product commercialization, program launches, and growth initiatives tailored to agency and growth use cases.
- Support Deal Strategy efforts by reinforcing standard commercial frameworks, agency-specific deal constructs, and disciplined deal execution.
- Champion structured feedback loops including win/loss analysis, pipeline insights, and customer feedback to improve GTM effectiveness across agency and growth segments.
- Build, lead, and develop a high-performing North America Revenue Operations team supporting agency and growth GTM teams.
- Establish clear roles, accountability, and performance standards across functional sub-teams.
- Foster a culture of operational excellence, partnership, and data-driven decision-making.
- Partner with Revenue Technology and Analytics teams to ensure CRM health, data quality, and scalable workflows that support complex agency portfolios and growth motions.
- Drive adoption of tools and processes that reduce manual effort and enable GTM teams to focus on driving advertiser spend through agency relationships.
- Ensure insights are actionable, timely, and pushed to GTM leadership — not pulled.
Benefits
- Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- Retirement benefits such as a 401k plan and company match
- Short and long-term disability coverage
- Basic life insurance
- Well-being benefits
- Reimbursement for certain tuition expenses
- Parental leave
- Sick time of 1 hour per 30 hours worked
- Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
- Around 13 paid holidays per year
- The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
